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WBJ; Valuable Twitter tips from Wichita’s top tweeters

May 31, 2013

Wichita Business Journal

Emily Behlmann

Some Wichita Business Journal readers and I had a chance to chat on Twitter this week with several of the local Twitter users we highlighted in last week’s WBJ as among Wichita’s best.

We talked about how to use Twitter well.

Here are a few tweets from the conversation. Find a link to extended highlights at

Jennifer Szambecki
Jennifer Szambecki @JSzam
“Don’t tweet anything you wouldn’t say in person to everyone you know. #ICTBizChat #WhatNotToDo.”










© Wichita Business Journal, 2013

Lindbergh Foundation’s Aviation Green Outreach Campaign

Ad series celebrates aviation industry’s environmental accomplishments


John Petersen, Lindbergh Foundation, 703.623.1944, [email protected]


Lindbergh Foundation's Aviation Green Outreach Campaign

Orlando, Fl. — The aviation industry has done much over the past 35 years to improve efficiencies and lower emissions. But the general public and even the industry itself aren’t fully aware of all those efforts and the tremendous benefits they’ve garnered. The Lindbergh Foundation hopes to change that through its Aviation Green Alliance.

Aviation Green launched an ad campaign at last fall’s National Business Aviation Association convention in Orlando, Fla. The “Conservation Through Aviation Innovation” series was developed with the support of Greteman Group, an aviation-specialty marketing agency based in Wichita, Kan., the Air Capital. The firm provided the concept, copywriting, design and project management. Its media buyers worked with almost a dozen leading aviation publications to run complimentary full-page ads. They include Aircraft Owner Online, AOPA Pilot, Aviation International News, Aviation Week & Space Technology, Business and Commercial Aviation, Business Jet Traveler, EAA Sport Aviation, Flight International, Flying, Professional Pilot and Trade-a-Plane.

“Technology combined with human ingenuity and a true commitment to environmental stewardship becomes a powerful, positive change agent,” says Sonia Greteman, agency president and creative director. “We’ve been humbled and encouraged by the brilliant, world-changing people and companies we’ve profiled.”

Lord of the Wings: Joe Clark

The first ad in the series featured Aviation Partners CEO Joe Clark and his drag-reducing, fuel-efficiency-improving Blended Winglet™ technology, credited with saving more than 3 billion gallons of jet fuel and reducing CO2 emissions by more than 32 million tons on 5,000-plus aircraft worldwide.

And Aviation Partners hasn’t stopped there. It’s forging ahead with tests on split and spiroid winglets and other refinements that could boost efficiencies above 10 percent.

“The relentless drive within aviation to reduce our environmental footprint benefits everyone on the planet,” Clark says.

Composites Virtuoso: Burt Rutan

Another aviation legend – Burt Rutan, founder and chairman emeritus of Scaled Composites – lent his considerable testimony to the campaign. Rutan’s creations – from the ahead-of-its-time Beechcraft Starship to the out-of-this-world SpaceShipOne – helped usher in the composites era in aircraft construction. His radical concepts pushed the conceptual envelope, freeing aviation from the straightjacket of derivative design. The cumulative environmental impact is incalculable, but the countless efficiencies he pioneered have undoubtedly helped the planet breathe easier.

“Simplicity and efficiency drive great aircraft design,” says Rutan. “It’s not an accident that the best designs also are the most environmentally friendly.”

Focused on Efficiency: FedEx

In addition to highlighting individual achievement, the campaign holds up innovative companies for acclaim – and emulation. They include FedEx and GE Aviation. The former directly links the health of the planet to the long-term health of its business. It set a goal to reduce its CO2 emissions by 20 percent by the year 2020, and after meeting that goal in less than five years, is now aiming for 30 percent. As one of the world’s largest airlines, it’s been aggressively replacing older aircraft with new, more efficient models. Moving from Boeing 727s to 757s, for instance, reduces fuel consumption by 47 percent. Its broad-based stewardship extends to the use of electric delivery vehicles, alternative fuels, recycling and more.

Breakthrough R&D: GE Aviation

The most recent ad in the campaign, celebrates GE Aviation. Its century-spanning innovation led to the nation’s first jet engine and the world’s most powerful jet engine. The latter, the legendary GE90, which powers the Boeing 777, racked up $2 billion in development costs. GE faced a chorus of naysayers saying, “It can’t be done. These new materials won’t work.” First it was carbon fiber. Then with the derivative GEnx that powers the Boeing 787 Dreamliner and 747-8, it was next-gen 3D aerodynamic design. GE pressed on. Seeking ways to push every part of the engine to its optimal balance, between performance and weight, durability and reliability. GE helps planes fly more efficiently. And does it beautifully. New York’s Museum of Modern Art displays the GE90-115B’s graceful blade, while the Guinness Book of World Records notes this engine generates 60% more thrust than the rocket that launched the first American into space.

Moving Forward

“The feedback this awareness campaign is generating reinforces our belief that many people were unaware of the tremendous scope of aviation innovations and their impact on the environment,” says Lindbergh Foundation Chairman John Petersen. “The aviation industry can be one of the planet’s best environmental stewards – leveraging human ingenuity, harnessing technology and remaining steadfastly committed to finding ever-better solutions.”

About The Lindbergh Foundation

The Lindbergh Foundation is a public 501(c)(3) nonprofit organization that focuses on technological breakthroughs to address significant aviation-environmental issues. It highly values individual initiative and accomplishments. It devotes its programs to supporting, honoring and educating individuals through three major programs: the annual Lindbergh Award, presented to individuals for significant contributions toward balancing nature and scientific innovation in their work; the Lindbergh Grants program, which provides grants in amounts up to $10,580 (the cost of building the Spirit of St. Louis in 1927) for research or education projects that will make important contributions to the technology/environment balance; and a variety of educational events including the new Aviation Green Alliance.

About the Aviation Green Alliance

The Lindbergh Foundation’s Aviation Green Alliance brings together corporations, organizations and individuals to facilitate innovations that enhance all aspects of flying while benefiting the planet and quality of life. Aviation Green seeks initiatives that create solutions such as cleaner fuels, noise reduction, fuel efficiency, reduced drag, greater aircraft operating efficiencies, more sustainable buildings and business practices, and reduced contamination of the air and earth. It focuses on producing unambiguous benefits for the aviation community and the environment. Aviation Green achieves its goals throughout the year with practical, substantive, value-producing initiatives.


Wichita Business Journal
June 10, 2013

BlueSky Business Aviation News
June 6, 2013

BART International Online
May 30, 2013

May 30, 2013

Civil Aviation Training
May 29, 2013

WBJ; Who to follow on Twitter: Jennifer Szambecki

May 24, 2013

Jennifer Szambecki Wichita Business Journal
Emily Behlmann

Twitter handle: @JSzam.

Twitter bio: Jesus follower. @BrantBenninga fan. @GretemanGroup assoc VP. #BizAv marketer. @RotaryWichitaDT board member. Sometimes runner. All-the-time food & drink lover.

Why she’s one to follow: Szambecki tweets some about Greteman Group clients, but she’s also politically informed and actively engaged in the Wichita community, so she drives much conversation in those areas. She promotes local businesses and events and is open to conversation on the views she expresses.

Why did you join Twitter? I started using Twitter when @rentz1 suggested I do so in 2009. Immediately loved the ability to curate headlines & content.

Who are your favorite people to follow? Non-local fave is @kairyssdal. He’s as funny on Twitter as he is on @NPR @MarketplaceAPM (to which I listen on @KMUW of course) … Local #CantPickJustOne @XControlled despite unhealthy obsession w/ @altonbrown & @ICTBiz_dmccoy despite pics of ppl eating.

What’s your top tip for using Twitter effectively? Want to get retweeted? Keep tweets short. #TakingMyOwnAdvice.

© Wichita Business Journal, 2013

Greteman Group work for Hutton Construction featured in LogoLounge 8

Hutton Construction Greteman Group, a Wichita-based marketing communications agency, created the Hutton Construction logo recently selected for inclusion in LogoLounge 8.

Hutton sought to update its brand with a look and message that conveys its experience, expertise and team-oriented approach. While much of the construction industry struggles to survive an ongoing downturn that has cut new starts virtually in half, Hutton Construction continues to grow, building on solid relationships forged through its intensely collaborative approach.

Hutton’s new company tagline – Concrete Vision – powerfully supports its re-imagined brand. This refers not only to construction materials, but also to the company’s expertise in taking ideas and concepts and making them real. The brand communicates Hutton’s strength, competence and unrivaled planning; which result in finishing the job on time, on budget and right.

Hutton’s new logo showcases the shapes of both the H and C in a three-dimensional tubular form, reinforcing the team’s rounded, collaborative approach. The typeface conveys strength, with the joined Ts forming a structural beam. The sky-blue color implies vision, while a strong yellow suggests light and creative energy. Since its creation, it has been applied to everything from trucks and hard hats to advertising and site signs. A new website serves as a key platform.

LogoLounge is an online resource for logo and corporate identity designers. It showcases and provides insights to the future of logo design. More than 35,000 logos were entered for consideration. The best are compiled into a series of books. This year’s international judging panel included, Mikey Burton of Mikey Burton Design & Illustration; Quique Ollervides of OLLERVIDES; Katie Kirk of Eight Hour Day; Fraser Davidson of Sweet Crude; Debbie Millman of Sterling Brands; Ty Mattson of Mattson Creative; Mike Abbink of Wolff Olins; and Simon Frouws of Simon Frouws.

About Hutton Construction

Mark Hutton founded Hutton Construction in 1992 on the principle that the company would do whatever it takes to make the job right. It quickly grew into a major regional company capable of managing and completing virtually any type and size of project. Its portfolio includes hospitals and medical offices, community and municipal projects, manufacturing facilities, churches, schools, senior living, financial institutions and recreational facilities. The company completes both new construction and major renovations, following an integrated project delivery approach that combines people, systems and business structures. This collaborative process harnesses the talents and insights of all participants for optimum results. Ben Hutton became president in 2010. Hutton maintains its headquarters in Wichita and a western Kansas office in Garden City. For more information, please visit

The Wichita Eagle; Out of Office

May 23, 2013 The Wichita Eagle Pg 8C Deanna Harms   © The Wichita Eagle, 2013

WBJ; Voices

May 17, 2013

Wichita Business Journal Sonia Greteman

Q: What’s the most interesting place you’ve ever traveled for business?

“My most memorable business trip was for Bombardier. It took me to South Africa, to profile the country’s largest clothing manufacturer, then on to Simbabwe, where a Global Express owner was accomplishing good through his private rhino preserve.”

Sonia Greteman,
Greteman Group

© Wichita Business Journal, 2013

WBJ; Meghan Smith, People on the Move

May 17, 2013

The Wichita Business Journal

Pg 14

Meghan Smith













© The Wichita Business Journal, 2013

Kansas State Fair TV spot wins Telly Award

Telly Award Winning Tellies never gets old. Marketing communications agency Greteman Group – working closely with the Kansas State Fair team headed up by Denny Stoecklein and Lori Mulch-Hart – just won a second Telly for fair creative.

A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition. The organization received 11,000 entries from all 50 states and numerous countries.

“The creative plays off the fair’s quirky, anything-goes atmosphere, while graphics add whimsy and life,” says Sonia Greteman, agency creative director and president. “We appreciate the Fair’s belief in fresh, bold ideas.”

The award-winning :30 2012 Kansas State Fair commercial features a boater-hat-wearing, party-horn-blowing, cowboy-kicking barker. A ferris wheel adorned in colorful lights, carney game and shooting-gallery duck reflect the energy and thrill offered by the midway, and a starry night sky serves as a beckoning backdrop. The campaign tagline, “Never Gets Old,” emphasizes 100 years of the Kansas State Fair traditions and good times that bring fairgoers back year after year. To view the spot, visit

Greteman Group’s creative team included Erik Lauritzen, independent art director and animator and Jon Flaming, illustrator. A band was created to produce original music for the spot. Performers included Tom Page (vocal, guitar, mandolin), Richard Crowson (banjo), Jonathan Eaton (bass), Tommy Crabb (percussion) and Charlie King (voiceover).

Greteman Group was also awarded a Silver Telly for the 2011 Kansas State Fair “Raving Bull/Sheep Thrills” commercial. That spot can be viewed at

About the Telly Awards

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About the Kansas State Fair

Weird, wild and wonderful, the Kansas State Fair never gets old! Its world-class Midway, blue-ribbon animals and family-friendly activities make it pure Americana – an event not to be missed. Party with your pals and hear the hottest performers at the U.S. Cellular Grandstand. Tour the many agricultural and educational displays. Win prizes. Brave heart-pounding carnival rides. Sample culinary delights. Enormous vegetables, odd artifacts, homemade crafts and the infamous butter sculpture provide something for everyone. Scheduled for Sept. 6-15, 2013 – the 100th anniversary of the Kansas State Fair – the event is the largest in the state of Kansas with crowds numbering more than 350,000. The fairgrounds are in centrally located Hutchinson, Kansas. Mark your calendars now and plan to join Kansans from across the state. For more information, call 620.669.3600, toll free 800.362.FAIR or visit

Connect with the Kansas State Fair | | Kansas State Fair on Facebook


As in Virtual Business Aviation Convention and Exposition.

While there’s still no substitute for actually being there, these days you can pull a lot of value out of a major aviation gathering even if you can’t make the show.

Take next week’s EBACE in Geneva, Switzerland – May 21-23. Between Twitter and the show’s excellent mobile app, you can follow the events from anywhere. Add online news from the aviation trade press and the only thing you’ll miss is one-on-one contact.

Even if you don’t usually use Twitter, you should consider following #EBACE13. Show organizers will use the feed to announce events as they’re coming up, and many of the 12,000-plus in attendance will check in with observations, insights, announcements and nuggets of information that may not be available anywhere else.

A Show On Your Phone

The EBACE mobile app – indispensable if you’re at the show – should also prove handy for those watching from afar.

  • A complete updated schedule. Bookmark those of particular interest and the built-in scheduler will remind you when they’re about to occur.
  • A friends list. Are colleagues or clients attending? Keep track of their activities – maybe even ask a question through them, or serve as their remote resource.
  • A complete exhibitor list. This can be an invaluable resource, with company descriptions and links to websites.

You may find other, creative ways to make use of the app. It takes just a few seconds to download – and it’s free.

At a minimum, using these tools will keep you in the loop from afar and can serve as a prompt to watch for specific coverage of the developments that interest you most.

Of course, there’s definite room for improvement in the app. They haven’t figured out yet how to have it fetch a piece of artisan Geneva chocolate.

Why Paying Attention to the Media Is a Good Thing

Media relations is a lot like flying an aircraft. Much of the time it’s routine. You go down your checklist. Gather your facts. Craft your message. Secure necessary approvals. Release, monitor and respond as needed. Other times, like a pilot experiencing system failure or avoiding a midair collision, crisis hits and demands decisive, immediate action to ensure reporters have what they need. Fast and right.

Recurrent Training for Your PR

Pilots keep their skills sharp. Likewise, if you’re responsible for your company’s media relations, it could be time to brush up on your approach. Many potential media challenges can be safely avoided with recurrent training, quality maintenance and relevant experience.

Start with reminding yourself (and your CEO) why media matters and deserves your attention. What the media says about you carries more weight than what you say about yourself. You are biased. Good reporters and reputable outlets are not. So, while they might not parrot the corporate messaging you’ve painstakingly crafted and pushed out in your press release, they give you something much more valuable: an objective, third-party account. They add value simply by deeming your news worthy of coverage.

Operate Your Media Program By the Book

Use your tools to maximum advantage. Issue press releases that truly warrant media coverage. Repetitive trivial releases train reporters to tune you out, so they may not notice when you have legitimate news.  Communicate all the key points about your product/service/issue, including contact information so the media can follow up (even after hours), and links for high-quality, downloadable images. Call press conferences to frame an issue, make an important announcement or respond to multiple media at once and in person. It gives the media a visual opportunity, a must if you want TV/YouTube coverage. Provide a media kit with relevant press releases, backgrounders, logos, photos/graphics and additional contact information.

Conduct media tours even if you have no pressing announcement. It’s good to establish and/or build relationships before they get tested. Pitch aviation-issue-driven editorials, opinion pieces and Q&A from key members of your management team. Know the publication well enough to suggest specific ideas.

Maintain Situational Awareness

Proactively think through situations that might arise and what you want to convey. Give careful consideration to what those messages are well ahead of time. Think ahead. A SWOT (strengths, weaknesses, opportunities, threats) analysis provides a useful framework for message development. Stay in front of the news so you’re not always in reaction mode. Unless you just love drama and running around with your hair aflame.

Think visually. Photography is an area where advance efforts can save the day. Have high resolution, publication-ready head-and-shoulder shots of each member of your management team. Similarly, have good product/service photography and video footage at your fingertips. Images increase readership on both print and digital media. With tablet usage exploding, more and more news is being consumed on these highly visual devices. In fact, news consumption ranks among the top uses of tablets.

Practice your possible talking points before you find yourself in front of the camera. Pictured here at NBAA 2012, MetroJet CEO Bjorn Naf speaks to FlyCorporate editorial director Diana Albiol.

Methodically promote the issues and messages that are important to you. Media relations is never one and done. It’s ongoing, like sales. Keep close to your contacts. Understand what topics and issues interest them and tailor your pitches accordingly. Always be forthright, honest and courteous in your interactions. Treat reporters as you like to be treated. That includes returning their calls and emails quickly.

Make Time for Reporters

You don’t just do media relations when you have time for it. When reporters reach out, you make time – or let them know when you can give their request your full attention. Ask what they need and when they need it. If you require more time to collect what they’re looking for, see if there’s any flexibility in their deadline. Adjust your schedule as necessary to allow you to deliver.

Recognize that the media have a job to do. They will do that job with or without your help, but you can play a tremendous supporting role if you approach them with timely, accurate information and insights that put the news in context. It’s never wise to just say “no comment.” Even when you can’t add substantive information, you’re far better off talking about what you can comment on and saying that you will provide more information later as it becomes available.

Just as pilots listen to the radio rather than solely focusing on their own conversation with the tower, you need to maintain situational awareness. Know what’s going on in your industry, with your customers – and your competitors. Frame your news and provide context whenever possible.

Expect reporters to ask the hard questions. Conversely, you can ask questions, too. Inquire how information will be used. Ask reporters to reiterate and confirm key points. Clarify any areas where you think there could be misunderstandings.

Collision Avoidance

Pilots understand where near misses are most likely to occur – in close-to-an-airport, crowded airspace. You should likewise develop a clear picture of where your trouble areas are. If you believe you’re on a collision course, do what pilots do. Choose a higher altitude or slightly different route. In other words, take action. Avoid a negative run-in with a reporter by working to operate clear of issues that can bring you down. And remember, it’s considered bad pilot practice to fly below low clouds – scud running – as it increases the chance of hitting terrain. Similarly, don’t try to fly below the radar where you’re likely to get into trouble. Operate ethically and professionally.

Naturally, you can reduce your risk, but not avoid danger completely. Most communicators consider live, on-air interviews their most white-knuckle media experience. Practice helps you get over this discomfort and improve your performance. Role-play potential questions and answers beforehand. You can do this in front of a mirror at home as you’re getting ready. Just be sure to verbally speak your answers rather than just saying it in your head (where you’re always eloquent). Even better, record your efforts so you can replay and critique yourself. It’s easier than ever now with a smartphone or tablet always close at hand.

Trust Your Instincts

How you say something is as important as what you say. Be caring, personable and human. Don’t talk in generalities or simply say that you are excited about something. Say why. Illustrate your points with brief, interesting anecdotes. The media must reduce complex issues into simple stories. Help them do their job. And they’ll keep coming back to you as a trusted source.

When Video Camera Rolls:

Smile and Remember These Tips

Determine your key message. Always make important points first. Anticipate questions and practice your answers. Plan a few bridging techniques to ensure delivery of key points.

Be brief and concise. Never say, “No comment.” Feel free to say, “I don’t know.” Avoid industry jargon or acronyms.

Summarize your position. Rephrase questions positively. Think out your answer before responding. Avoid commenting about a competitor.

Look at the interviewer, not the camera. Wear conservative, solid-color clothes. Check your appearance in a mirror or monitor. Don’t place a desk between you and the interviewer.

Be open, relaxed and honest. Deal in facts, not hypotheticals. Insist reporters source any allegations. Understand the ground rules before starting the interview.

Don’t let silence intimidate you. Say what you have to say, then stop. If you blow an answer, stop and restate it. Consider everything you say as on the record.

Know reporters’ deadlines. Call back, if needed, to clarify points. Protect a reporter’s exclusivity rights to a story. Practice the sundown rule. Call back by day’s end.

* Pictured at the top of the story, Airbus Americas Engineering VP John O’Leary speaks with The Wichita Eagle aviation reporter Molly McMillin.