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Greteman Group Operations and Ownership Begin Transition to Next Generation of Leadership

Founder Sonia Greteman Entrusts Ashley Bowen Cook to Solidify the Marketing Agency’s Future

For nearly 35 years Greteman Group has created stunning projects, delivered impactful marketing and helped brands fly high. In this time, Sonia Greteman, as its sole owner and creative director, has established Greteman Group as a powerful force within Wichita’s business and creative communities. Now the time has come to expand on that legacy.

Ashley Bowen Cook
Greteman Group

As of Jan. 1, Ashley Bowen Cook has stepped into the role of president of Greteman Group and has begun overseeing day-to-day operations, the marketing agency announced. The move is the first step of transitioning the agency to new, local ownership by Bowen Cook that’s committed to continue, grow and build on the iconic work of Greteman and its team over the agency’s long history.

Ashley and Sonia’s working relationship for nearly 20 years naturally led to this new partnership of ownership, which will transition over several years. Sonia will become chair of the board and continue serving clients in a creative director role. 

“It has been my goal and dream to have the agency live beyond me. I’m grateful to have a successor continue the agency’s philosophy, quality, processes and people for the next generation,” Sonia Greteman said. “I can’t think of a more able, competent, hardworking and charismatic leader to take the agency into the future.”

One of Greteman’s goals in this process was to keep ownership based in Wichita, which has shaped the direction and history of the agency. Bowen Cook’s roots and acumen in Wichita’s robust aviation community have grown Greteman Group in ways that have complemented Sonia’s creative love for everything that flies.

Sonia Greteman
Chair of Board/Creative DIrector
Greteman Group

The two have worked side by side for nearly 20 years, forming a strong relationship where their two personalities balance and support each other. They’ve traveled together to the largest aviation gatherings such as National Business Aviation Association’s Business Aviation Convention & Exhibition (NBAA-BACE) and internationally to work with clients. Even on regional trips or at community events, it’s been clear they shared a passion for the aviation industry and the impressive companies and people who support it.

“I am honored that Sonia trusts me with the legacy of this company that she built from the ground up, nurtured and cared deeply about over her professional career,” Bowen Cook said. “As a young advertising executive working as a client of the agency 20 years ago, I admired Greteman Group’s creativity and ability to stand out from the crowd. Since then, I’ve seen firsthand the level of dedication and talent it takes to create that on a daily basis. I’m humbled to accept the challenge of building on that history and leading the agency into the future.”

Greteman Group’s focus will continue in international aviation, which has made it a marketing powerhouse within and outside the Air Capital. Under Bowen Cook’s leadership, it will continue to serve local and regional clients in other industries including the arts, construction, architecture, engineering and manufacturing, as well as community causes.  

The agency, which began as a design studio, has grown and transformed exponentially in the past three decades, anticipating clients’ needs and delivering the strength of a full-service creative agency. It is constantly adding depth and expertise in digital areas such as paid media, media buying, social media, advanced analytics, website UX, motion graphics and automated marketing campaigns.

The connection Ashley and Sonia share goes back long before their formal one as colleagues. Paul Bowen, Ashley’s father and world-renowned aviation photographer, recommended Sonia to Learjet when she was just a budding young designer. The agency-client relationship continued for decades, culminating with the 50th anniversary book, The Business Jet that Changed the World. Greteman Group’s account grew to include Bombardier, taking Sonia and the team around the world to produce its magazine, Contrails, highlighting the aircraft, pilots and maintenance directors. Interviewing and photographing famous owners and their aircraft catapulted the agency to expert status and pointed the focus to aerospace. 

Today the agency serves a wide array of clients in the aviation space, including business and commercial; flight training; unmanned aircraft systems (UAS); pilot recruitment; charter providers; aircraft management; international jet brokerage; fixed-based operators (FBOs); maintenance, repair and overhaul (MRO) services; renewable fuel and sustainability; interior refurbishment and modifications; and airport marketing. 

Bowen Cook started her official career as an intern under Dave Franson in the public relations department of Bombardier Learjet, but her first taste of the business was as a young girl riding in the back of a Beechjet while her father, Paul Bowen, shot air-to-air photography. She moved to Bombardier Flexjet in Dallas, working in events and marketing where her path intersected with the Greteman agency as a client. When her golf instructor husband, Josh Cook, landed a job in Wichita, Greteman Group was Ashley’s first call inquiring about job opportunities. Sonia made the easy decision to hire her on the spot.

Ashley’s connections within the Wichita business community and aviation have only grown since starting at Greteman Group. In 2022, she began her role as first female board chair of the influential Wichita Aero Club, and was named one of Wichita Business Journal’s 25 New Wichita Leaders You Need to Know in 2023. Like Sonia, Ashley has been a recipient of the publication’s 40 Under 40 award. She has also led a panel at JETNET iQ Summit. 

“We’ve built a bit of magic over 30 years that is impossible to replicate,” Sonia Greteman said. “It was important to make sure that our future was not directed by outside firms or someone who didn’t fully appreciate what we’ve done. This is just a perfect evolution of our leadership and our offerings. I know Ashley has the vision, passion and moxie to make our transition meaningful and impactful.”

Dr. John Tomblin Honored at Wichita Aero Club Trophy Gala

The Wichita Aero Club gala on January 21 was a magical evening under the wings of Doc, the B-29 bomber jewel that calls Wichita home. A little rain and the Kansas City Chiefs playoff game didn’t stop a crowd of more than 250 people from celebrating Dr. John Tomblin, the 2022 WAC Trophy winner. 

Tomblin is the Senior Vice President, Industry and Defense Programs; Executive Director, National Institute for Aviation Research; and Sam Bloomfield Distinguished Professor of Aerospace Engineering for Wichita State University. As WAC board chair and trophy selection chair, I had the honor of emceeing the event alongside Club President Nicole Alexander.

Aviation, aerospace and community leaders gathered to congratulate Tomblin on the monumental impact he’s had on Wichita. He is a true force for innovation in the Air Capital. The nomination for his award is an excellent summation of his efforts on behalf of our city and state:

By believing in the abilities of Wichita State University to deliver the best aviation research directly to industry, provide real-world experience through students in applied learning programs, and find opportunities to grow the university’s work in defense and MRO, Dr. John Tomblin is a key driver in the momentum the University, the community and the state have in delivering real-world solutions which are growing our economy and the Air Capital’s visibility as the world’s most capable aviation ecosystem. Dr. John Tomblin, through his innovative efforts with WSU-NIAR, has placed the City of Wichita on top of an international map of aviation research, engineering and development.

Dr. John Tomblin Honored at Wichita Aero Club Trophy Gala

Respected by Fellow Leaders

Introducing Tomblin at the event were Dr. Rick Muma, Wichita State University President, and John O’Leary, Airbus Americas Vice President of Engineering/Programs. O’Leary is a past WAC trophy honoree and past WAC board chair. U.S. Senator Jerry Moran also provided a video message to congratulate Tomblin.

“Such an important part of our community is NIAR and Dr. Tomblin. We’ve worked hard to bring new business to Wichita. Greater opportunities for our aircraft and aviation industry. None of that works in the absence of the capabilities that Dr. Tomblin has created with his team at NIAR,” said Moran. “The technology that is being developed, the research that’s being done, means that defense officials, space companies, general aviation, commercial aviation all care about Wichita and Kansas because of the opportunities that NIAR creates for our businesses and our industries in Kansas to be at the very forefront of the latest research, science and technology.”

“Instead of extravagance, John’s hard work and professional reputation for success has funded valuable research that promotes digital transformation, supports our aviation and manufacturing industries, and provides unparalleled applied learning opportunities for our students,” said Muma. “I don’t think I’m being at all dramatic when I state that John Tomblin has changed the face of Wichita State and exponentially increased the impact that we have on our community, our state, and our entire country.” 

“The passion of John’s organization is inspired by John’s leadership. John is high-energy, he is smart, ambitious, aggressive, and determined, and he demonstrates unwavering resolve. However, he is also incredibly humble, very self-aware, kind, giving and interested in you,” remarked O’Leary. “John has that unique balance of willpower and determination and deep caring for people. It is this balance that empowers the organization.”            

Dr. John Tomblin was honored at Wichita Aero Club Gala
Dr. John Tomblin and members of the NIAR team Photo credit: Lindsay Williams | VMG LLC

Honored and Thankful

Tomblin gave a brief acceptance speech with three key points: Honored. Thankful. Guilty. While this doesn’t do him justice he essentially said he was honored to receive the award and be in such distinguished company with the past recipients. Thankful for the support of the university, the team and his wife. Guilty for having such a fun and rewarding career.

May we all feel like him at some point in our lives.

Recognizing Tony Mazzolini

During the event, the National Aeronautic Association presented Tony Mazzolini with the Wesley L. McDonald Distinguished Statesman of Aviation Award. Mazzolini was awarded for demonstrating leadership and perseverance in securing and restoring Doc, the iconic B-29 aircraft as a tribute to the patriots whose commitment and sacrifice contributed to the preservation of freedom and peace during World War II and beyond. Mazzolini joins other Distinguished Statesmen and Stateswomen of Aviation with ties to Wichita including Dwane Wallace, Clay Lacy, Olive Ann Beech, Jack Pelton and Dave Franson.

Dr. Rick Muma, Wichita State University President; Dr. John Tomblin, 2022 Trophy recipient; Ashley Bowen Cook, WAC Board Chair, Trophy Committee Chair and Greteman Group Vice President; Nicole Alexander, WAC President; John O’Leary, Airbus Americas Vice President of Engineering/Programs.
Dr. Rick Muma, Wichita State University President; Dr. John Tomblin, 2022 Trophy recipient; Ashley Bowen Cook, WAC Board Chair, Trophy Committee Chair and Greteman Group Vice President; Nicole Alexander, WAC President; John O’Leary, Airbus Americas Vice President of Engineering/Programs

About the WAC Gala

The WAC trophy is awarded each year to a living person or organization with a strong relationship to the greater Wichita area, with exemplary achievements and contributions in the field of aviation and/or aerospace. The gala is an opportunity to publicly celebrate the trophy recipient and raise money for the scholarship fund. The event raised approximately $10,000 for STEAM initiatives.

WAC Recipients

The complete list of previous winners starting in 2010 include: Velma Wallace; Jeff Turner; John O’Leary; Russ Meyer; Al Higdon; Doc’s Friends and Volunteers; Paul Bowen, Lynn Nichols, Jack Pelton, Clay Lacy and Ron Ryan.

Photo credit: Lindsay Williams | VMG LLC

Your Content Strategy Can Use a Boost

Content rules the marketing world. Owner-generated blogs and articles work around the clock, delivering information to prospects and generating leads to boot.

More importantly, quality content establishes authority in the market. Your subject leadership builds trust and opens up possibilities for greater engagement. And all of it can be promoted in easy-to-digest organic or paid social media bites for a farther reach.

That’s the good news. The bad news? Maybe your content isn’t generating the impact you’d want it to. If so, it’s time for a look under the hood to see if you’re generating the content in the most optimal way.

Power up Your Content

The first step in this tune-up is to make sure you know what you’re looking at. Successful content strategies – like everything in marketing – is something that can be measured. Websites should be running with full tracking and analytics behind the scenes. This is a good time to look at GA4 and what Google can measure on its new dashboard beginning in July.

Whatever methods you use, knowing how your content is performing is key. Come up with key performance indicators, and track over time. This allows you to adjust to trends and create better content in the future, based on KPIs.

What’s working now? More than 76% of blog content published in the last year is how-to articles, according to’s annual survey, but their creators view guides and gated content as its most effective, based on results. That makes a lot of sense for automated marketing campaigns or landing pages. Prospects have been given an idea of your content, and now, based on your authority-establishing approach, they’re interested in more of what you have to say.

Discussions with influencers or interviews also work well. It’s another party helping establish your bona fides on the subject and another person invested in promoting the content once it’s finished. That influencer outreach has increased over the past few years, as paid services have shrunk.

Always Fresh, Always Optimized

What’s the benefit of great content if no one can find it? That’s where search-engine-optimized keywords and phrases come in handy. SEO-friendly content can have a long life. Have you ever looked for a recipe for the perfect pumpkin pie at Thanksgiving? Of course, and it never goes out of style.

By the same token, keeping on top of what’s moving in your field helps your content shine. Older articles can be refreshed and repurposed with new information, maximizing their reach and giving them new life. It can be a better use of limited resources to turn a 2018 piece into a 2023 model with the right tweaks, providing the new info today’s users are searching for.

Visuals Read Better Than Words

Quick, informative videos have taken over social media. For good reason: they convey details easily and reinforce key points fast to viewers who have increasingly smaller time frames to absorb it. That same power can move your website content into high gear.

More than 70% of effective content creators use compelling visuals to help tell the story, with a quarter of them using videos to enhance their content. The impact is impressive. Including videos in articles makes it twice as likely to have it be more read and engaged with.

Videos don’t have to be as time-intensive for them to make their mark. Compelling motion graphics or animated infographics can reinforce key points and assist in information retention.

Too Long, Didn’t Read

TL:DR, here’s the secret: a blog’s length makes a difference in engagement, but it’s not the same across the board. Working on a technical piece to show your expertise? 2,000 words or more may be necessary to establish your credentials and authority.

Short pieces have their impact, too, to capture a very focused point of view or idea. But the sweet spot is usually 1,000-1,500 words. If you’re too long without delivering what you’ve promised, there’s a good chance the reader will bail because it was too long (see the abbreviation above).

Consistency of content makes a difference, too. Effective communications mean regular pieces. Try to publish at least one piece per month for maximum effect. Irregular posting allows your audience to forget why they were interested in you in the first place.

Ready to boost your content? Let us come up with a personalized strategy to maximize your content investment.