Greteman Group work for Hutton Construction featured in LogoLounge 8
05.23.13 · Greteman Group
Greteman Group, a Wichita-based marketing communications agency, created the Hutton Construction logo recently selected for inclusion in LogoLounge 8.
Hutton sought to update its brand with a look and message that conveys its experience, expertise and team-oriented approach. While much of the construction industry struggles to survive an ongoing downturn that has cut new starts virtually in half, Hutton Construction continues to grow, building on solid relationships forged through its intensely collaborative approach.
Hutton’s new company tagline – Concrete Vision – powerfully supports its re-imagined brand. This refers not only to construction materials, but also to the company’s expertise in taking ideas and concepts and making them real. The brand communicates Hutton’s strength, competence and unrivaled planning; which result in finishing the job on time, on budget and right.
Hutton’s new logo showcases the shapes of both the H and C in a three-dimensional tubular form, reinforcing the team’s rounded, collaborative approach. The typeface conveys strength, with the joined Ts forming a structural beam. The sky-blue color implies vision, while a strong yellow suggests light and creative energy. Since its creation, it has been applied to everything from trucks and hard hats to advertising and site signs. A new website serves as a key platform.
LogoLounge is an online resource for logo and corporate identity designers. It showcases and provides insights to the future of logo design. More than 35,000 logos were entered for consideration. The best are compiled into a series of books. This year’s international judging panel included, Mikey Burton of Mikey Burton Design & Illustration; Quique Ollervides of OLLERVIDES; Katie Kirk of Eight Hour Day; Fraser Davidson of Sweet Crude; Debbie Millman of Sterling Brands; Ty Mattson of Mattson Creative; Mike Abbink of Wolff Olins; and Simon Frouws of Simon Frouws.
About Hutton Construction
Mark Hutton founded Hutton Construction in 1992 on the principle that the company would do whatever it takes to make the job right. It quickly grew into a major regional company capable of managing and completing virtually any type and size of project. Its portfolio includes hospitals and medical offices, community and municipal projects, manufacturing facilities, churches, schools, senior living, financial institutions and recreational facilities. The company completes both new construction and major renovations, following an integrated project delivery approach that combines people, systems and business structures. This collaborative process harnesses the talents and insights of all participants for optimum results. Ben Hutton became president in 2010. Hutton maintains its headquarters in Wichita and a western Kansas office in Garden City. For more information, please visit huttonconstruction.com.