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GLMV Architecture

Responsive full-width website A responsive full-width website for a dynamic user experience

Architects realize their clients’ dreams through steel and brick, concrete and stone. To convey that expertise to potential clients – anytime, anywhere – their digital outreach better be up to the task. We worked with a respected, industry leader – GLMV Architecture – to build a fully content-managed, responsive website from the ground up.

Prototyping and discovery leads to informed solutions

We started by getting a clear lay of the land. Surveying GLMV’s clients and team. Conducting a half-day workshop with key team members. Auditing competitors’ sites. To keep costs down without forgoing nice but sometimes-pricey extras, we drew upon our proprietary Smart Parts inventory. Reducing backend-programming time to stretch budgets even farther. Working collaboratively with the client on SEO and content development. PriPad blog siteoviding creative direction for photography, but relying on the client to secure so-good-you-want-to-work-with-them team member environmental shots and project wow views.

Thought leadership drives SEO and engagement

Just as GLMV’s ready to guide its clients through the intricacies of their varied projects, the new website stands at the ready to strut GLMV’s stuff to prospective clients nationwide. Varied calls to action throughout the site prompt engagement. A new blog increases understanding of how GLMV has solved challenges for others – and might help you. A culture section shows rather than tells. You see at glance that this passionate team pulls together for both clients and causes. And analytics are behind it all, ready to provide insight and intel into what users are viewing and doing, where they’re coming from, what kind of device they’re using, and more. Check out the site’s gorgeous design and smart strategy at

A Venue Website That Invites You In

The setting sets the stage. Online as well as off. Wichita’s luxurious Petroleum Club offers top-class amenities and skyline views. Now its brand communicates that same attention to detail and guest-focused experience.

Mobile-friendly site A new, mobile-friendly site serves as the primary platform for messaging and visuals. It lets prospective clients book a tour, read testimonials and explore past events – both business and bridal. You come away understanding the Petroleum Club doesn’t just offer space. Its event planners guide you every step of the way, ensuring a flawless, memory-making affair. Social sharing with a new Facebook page and promoted posts foster word of mouth. Google AdWords and smart SEO keep the venue top of mind. PETCLU_horiz-logo_RGB

The new mark incorporates diagonal lines evocative of the club’s wooden ceiling beams and skylights. The classic logo references the venue’s Old World interior in a modern way, speaking to both a businessperson and a bride.

Animated Infographics Make Fast Facts Come to Life

Medicine’s complex. So is higher education. Combine the two, and it can be that much more difficult to tell your story simply and quickly. We helped KU School of Medicine-Wichita organize and prioritize key stats it regularly provides to legislators, reporters, prospective students and doctors. The goal: for visitors to leave the page thinking A Healthy Kansas Starts Here.
The mobile friendly webpage opens in an all-too-familiar waiting room complete with wall art that cycles in and an inviting water cooler. As you read about the school’s leadership and impact, you see test tubes bubble, microscopes move, bandages applied, prescriptions filled, medicine dispensed – and graduation caps tossed.
Did You Know?
More than 50 percent of the doctors in Sedgwick County graduated from the KU School of Medicine-Wichita or its residency programs. Even more impressive –the school’s first in the nation for the percentage of graduates who choose to serve in rural areas and second in the nation for students who go into family medicine. Click here to learn more facts. At a glance. You can also download a PDF for facts truly at your fingertips.

Videos that Put You Into the Action

The role of simulator training is to get as close as possible to the real deal. We recently created civil and military versions of a video promoting FlightSafety’s sophisticated training for the Sikorsky S-70 Black Hawk series. FlightSafety has been the factory-authorized training provider for these four-blade, twin-engine utility helicopters for more than 30 years. And its support just keeps getting better. State-of-the-art, electric-motion simulator exactly replicate the Black Hawk’s unique flying characteristics, while FlightSafety’s proprietary VITAL 1100 visual system and CrewView mirror display simulate both the images and environmental conditions pilots experience during all stages of flight, mission types and locations worldwide. You won’t find greater realism. Or a better way to ensure proficiency and safety.

Click here to learn more about FlightSafety’s Black Hawk training and here for a new video that goes into greater detail about VITAL 1100’s unprecedented level of detail. 20-million-pixel resolution, anyone?

Telling the Air Capital’s Story

Wing your way to Wichita. We’re eager to show you – and the world – a history of aviation display we’ve been working on for a decade. It’s finally complete.

The June 3 new terminal opening at Eisenhower National Airport included the public’s first viewing of our display. The full-access, pre-security mezzanine transports you to monumental-scale, interior-lit structures with pops of color more typically seen on an aircraft factory floor. Aviation insiders will recognize our turquoise and primer green as the colors of protective coverings used to transport fuselages across the country and the green of unfinished aircraft.

A 10-foot center circular panel explains why Wichita became the Air Capital. You could probably guess a few. The central location. Lots of clear sunny days to fly. Flat open spaces enabling a plane to land most anywhere. Resilient farmer-mechanics who could fix and build anything. An infusion of oil money to invest in an emerging industry. A series of six wing-shaped pods encapsulates individual stories. They range from the early birds and barnstormers to WWII and the jet set up to aviation today. Two videos bookend the displays. One focuses on our aviation heritage with newly discovered historic film clips. The other provides a platform for area aircraft manufacturers to showcase their latest and greatest products.

Making Sure Memories Align

We created an aviation advisory committee with representatives from the aviation industry and aviation historians who can tell you every detail of every aircraft ever built. Or at least it seems that way. Wichita has a treasure trove of guys who know their stuff. We created an online forum that let committee members view all panels, not just their own. Our motto: full transparency. If anyone was going to disagree about a point or fact, we wanted to discuss it collaboratively. It worked. We made a few tweaks, and all was approved. Then the recession hit.

History Keeps Changing

The terminal was put on hold in 2009. While the project sat grounded, the world moved on. Lots happened in the following six years. New aircraft came to market. New CEOs took charge. New organizations came into being. Companies changed names. Boeing left Wichita (taking a chunk of our heart). Spirit AeroSystems took the lead as the state’s largest manufacturer. Even the airport changed its name from Wichita Mid-Continent to Wichita Dwight D. Eisenhower National. When the project was reactivated, we followed up with key individuals from our advisory committee and began the change-review-approval process again.

Public Art Worthy of the Future

We not only wanted to acknowledge the past but to celebrate the future of aviation in Wichita. We researched, vetted and collaborated with public artist Ed Carpenter to communicate a vision of flight. Ed’s piece, titled Ascent/Decent, arches over the mezzanine and suggests the possibilities of flight in a football-field-sized lightwork using diverse material of resin, cables and dichroic glass. It infuses the space with playful light reflections and reminds viewers of the innovation that lies ahead for Wichita.

With the opening of Eisenhower National, Wichita gains a gleaming, aviation-inspired front door. Please consider this your invitation to visit.

Wichita Eisenhower National Airport artwork
Like much of Wichita’s aviation industry, Spirit AeroSystems traces its origins to the Laird Swallow and Travel Air manufacturing operations of the 1920s. Lloyd Stearman played key roles at both plants before striking off on his own. In 1927, he founded the company now known as Spirit AeroSystems. Photo: Wichita Eisenhower National Airport.


Wichita Eisenhower National Airport artwork
At the dawn of a new century, aviation roared into Wichita’s wide-open sky and made itself home. On Sept. 2, 1911, Albin Longren became the first person to build and fly an airplane in Kansas. His pusher-type biplane lifted off from a hayfield with a four-gallon gas tank and “flight instruments” that consisted of a pocket watch and barometer. Longren made eight successful flights the first day. He went on to careers in barnstorming, aircraft design and manufacturing, earning the nickname “The Henry Ford of the Air.” Photo: Wichita Eisenhower National Airport.


Wichita Eisenhower National Airport artwork
By 1928, Wichita was general aviation’s manufacturing grand central, producing 120 airplanes a week – a quarter of all U.S. output. A Chamber of Commerce logo contest celebrated the city’s 16 aircraft manufacturers, six aircraft engine factories, 11 airports and dozen flying schools. The contest’s enduring legacy: Wichita permanently embraced its identity as the Air Capital of the World. It emblazoned the logo on everything from car grilles to flour sacks. Photo: Wichita Eisenhower National Airport.


Wichita Eisenhower National Airport artwork
The light-infused space makes the display and art installation above it look different throughout the day. Photo: Wichita Eisenhower National Airport.


Wichita Eisenhower National Airport artwork
While most Americans were busy trying to put a car in every garage, Wichitans were intent on filling the skies with airplanes. The first plane built in Wichita rolled out of production in 1917, when Clyde Cessna assembled his Comet for his own use. Wichita’s first commercial aircraft, the Swallow, came from the E.M. Laird Airplane Co. in 1920. Photo: Wichita Eisenhower National Airport.


concourse supergraphics
People can learn about aerodynamic principals as they head to and from their flights through understood-at-a-glance concourse supergraphics. Photo: Wichita Eisenhower National Airport.

This column ran in the June 11 issue of BlueSky Business Aviation News.

A Primer on SEO

If you’ve ever puzzled over why your VP of marketing gets so wide eyed when talking about your website SEO – or if you’re unsure what the heck SEO even means – this column’s for you. My high-level overview won’t give you the tools to do SEO yourself, but it will shed light on why you ought to share your VP’s enthusiasm about this increasingly critical, website traffic generator.

For starters, search-engine optimization – almost always simply referred to as SEO – helps people who are actively looking for something to find your site. Note that “actively looking” phrase. That’s right. If someone’s not online, not searching, SEO just sits there. Doing you no good at all. SEO doesn’t go out and tap someone on the shoulder and say check this out. It’s a response to an action initiated by the seeker.

Ah, and there is the beauty. Someone needs something. Is seeking information. Wants help. And your SEO is there with the solution, drawing him or her to you. A fairly typical and good balance of traffic to your site would be 40-50 percent via search, 20-30 percent through referral, 20 percent directly keying in your web address or URL, and 10 percent through promotional campaigns (email, advertising, social media).

Strive for Balance in Traffic SourcesTraffic-PieChart_01-01

Search 40%

Referral 30%

Direct 20%

Campaigns 10%

More Traffic and More Targeted

Unlike interruptive advertising that can aggravate the people being interrupted and even engender bad feelings about your brand, good SEO works to connect you with the right people. It’s not about falsely attracting people to your website just to gain clicks, but about attracting folks genuinely interested in your services or products.

“Optimized” just means your website content has been created to attract both humans and Google search bots. Use words and phrases people actually use when they’re doing a search. Do they search “aircraft” or “jet’? “Fixed-base operator” or “FBO”? Think it doesn’t matter? Think again. A quick look using Google AdWord’s keyword planner tool shows that in one month’s time, there are 480 searches for “fixed-base operator” versus 27,100 for FBO; and 1,000 searches for “aircraft sales” but only 260 for “jet sales.”

Not Rocket Science, But Definitely Science

You don’t need to guess about these terms. Smart tools exist to help you. They include Google AdWords Keyword Planner, Google Analytics, Google Trends and Google Webmaster Tools. (Sensing a trend?) They let you see what terms actual searchers are using and provide additional keyword intelligence. Conducting this analysis takes time and thought. An understanding of your target audiences and markets certainly helps, too. SEOforCEO_Featured-01

Keep It Real

A word of caution. There are all kinds of articles out there with suggestions for ways to generate quick clicks on your site. Don’t be swayed by them. Good SEO practice isn’t about planting click bait just to jack up your numbers. Trying to trick Google into ranking your website higher will oftentimes backfire, as Google will penalize sites when it catches them being sneaky. Plus, if you lure people falsely, they may come to your site, but they’re not going to stick around. And they’re sure not going to request more information, sign up for your enews, contact you directly – or any of the myriad actions you might want from a bonafide visitor.

As CEO, you don’t need to know about meta-keywords (which Google now ignores anyway), H1 headlines or alt tags (which someone else will be writing). Just know that your website is your most important piece of marketing collateral. And it’s worth taking the substantial time to make it more findable. It’s not a once-and-done activity. SEO requires ongoing adjustments and refinement. Partially because search constantly changes. And you have to change with it.

Organic Search Trumps Paid

Paid search serves a purpose if you need results fast – say to generate a bump in sales. But organic search ought to be where you put your greatest effort. It accrues over time and represents up to 75 percent of most search traffic.

Your communications department should ensure the site has good page titles and text throughout the site should be relevant and real – not rendered as graphics, which the search bots cannot read. Your anchor text ought to be relevant to the searcher. Provide things easily and quickly that people are most apt to want. A name. An email address. Deeper information about that new product you just launched.

One of the best ways to improve your findability through search is to keep your content fresh. Blog posts, recent news postings and other frequent updates directly affect how Google indexes your site. Google’s algorithm rewards sites that offer good, timely data.

Support From the Top

Your understanding of the role of SEO – and the importance of aligning it with your corporate goals – will speak volumes to your team. SEO requires collaboration across multiple departments and disciplines – and a clear leader to consistently champion the process. The devil’s in the details of SEO. That’s also where you reap the rewards.

This column ran in the June 4 issue of BlueSky Business Aviation News.