Our Advertising Process
Charts the Way
Our Ascend advertising process is about rising above, but it’s also about digging in. Marketing that gets results requires going deep into the data, and then being strategic with creative that compels and sells. Here’s our approach.
We start by doing our homework. Checking out competitors. Reviewing research. When beginning a new client-agency relationship, we conduct a kickoff discovery workshop where we get key decision makers together in one place. Fun exercises keep the conversation lively and unearth the unexpected. We develop target personas and identify engagement touch points. We put on another pot of coffee. Then we transform raw data into meaningful insights. Good things happen.
Achieving truly original creative takes work, experimentation and inspiration. And terrific clients. You play an important role. Weighing in on concepts that we present in a vision-board process. Providing critical input as we select, refine and improve the creative product. Forget marketing jargon and me-too positioning. People respond to emotion and true points of difference. Marketing’s just load on the wings without the transcendence of creative lift.
Extend your reach with an adaptive, integrated plan that leverages a strategic mix of paid, earned, shared and owned media. We’re media neutral, which means we don’t have a media bias. We’ll work with you to choose the channels that get you to your destination efficiently and effectively. That connect with target markets at key points of relevance. We deploy digital tools for maximum engagement and trackability, allowing us to adjust strategy and tactics along the way.
Results matter. We measure our efforts against the key performance indicators (KPIs) agreed upon at the outset. We can provide custom reports with details on such website actions as downloading a newsletter, filling out a form, reading a lead generation page and so on. We track and compare the effectiveness of both online and offline campaigns. Advanced analytics enable us to add segmentation, filters, default segments and campaign optimizations.