Our Ascend process leads to a value-based, results-driven marketing platform for channels online or off. And compelling, move-the-needle creative that sets you apart from and above the competition. Here’s an overview of our time-tested, nose-to-tail approach.
We start by doing our homework. Checking out competitors. Reviewing research. When beginning a new client-agency relationship, we conduct a kickoff discovery workshop where we get key decision makers together in one place. Fun exercises keep the conversation lively and unearth the unexpected. We develop target personas and identify engagement touch points. We put on another pot of coffee. Then we transform raw data into meaningful insights. Good things happen.
Achieving truly original creative takes work, experimentation and inspiration. And terrific clients. You play an important role. Weighing in on concepts that we present in a vision-board process. Providing critical input as we select, refine and improve the creative product. Forget marketing jargon and me-too positioning. People respond to emotion and true points of difference. Marketing’s just load on the wings without the transcendence of creative lift.
Extend your reach with an adaptive, integrated plan that leverages a strategic mix of paid and earned media. We’re media neutral, which simply means we don’t have a media bias. We’ll work with you to choose the channels that get you to your destination efficiently and effectively. That connect with your target markets at key points of relevance. We deploy digital tools for maximum engagement and trackability, allowing us to measure and adjust content and strategy as needed throughout the campaign.
Results matter. We measure our efforts against the key performance indicators (KPIs) agreed upon at the outset. We can provide custom reports with details on such website actions as downloading a newsletter, filling out a form, reading a lead generation page and so on. We track and compare the effectiveness of both online and offline campaigns. Advanced analytics enable us to add segmentation, filters, default segments and campaign.
We’re past the days of simply wanting more Lucite or plaques. But we do care about critique from proven professionals whose opinions we trust. It helps us get better. And when we win, it provides another cause for celebration. We’ve won Telly, Metro and Business Marketing Association Pro-Comm awards. We’ve been recognized in such publications as Adweek, Advertising Age, Aldus, Communication Arts, Designing Identity, Identity, Graphic Design USA, Graphis, Hotels, HOW, Novum, Print, Step-By-Step, and by such organizations as the Mead Top 60, Kansas City Art Directors, Strathmore, International Festivals, Graphex Art Directors, and The National Library Council, American Advertising Federation, American Institute of Graphic Artists, Public Relations Society of America, and American Marketing Association.