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Be the Life of the Party on Instagram

Building an Instagram presence from the ground up might seem intimidating, but it’s certainly worth the time. This platform alone provides so many opportunities for brand storytelling, no  matter which industry you’re part of. 

In fact, these days Instagram even comes with a whole new app attached to it called Threads, an almost Twitter look-alike app, where your Instagram followers are automatically your followers on Threads. 

All the more reason to start building your presence and a community on Instagram, if you ask us. Here’s how to get started:

Build an Instagram Profile

First things first, you need to create an optimized profile. Your profile picture should be high-resolution and represent your brand – we always recommend a clear image of a brand’s logo.

Keep your bio punchy and easy to read. It needs to portray exactly what your brand does, maybe even the problem you fix. For instance, Greteman’s Group’s Instagram bio simply says “Turbocharge your aviation marketing with a boost from Greteman Group. We’ll get you to your destination. In style.” Quick, to the point, with personality. 

Instagram now allows you to include multiple links in your bio, so be deliberate about which links you choose. Some brands utilize an app called LinkTree to house multiple links within their Instagram bio. 

Next, it’s important to develop an Instagram strategy that aligns with your overall marketing strategy, and decide how often you want to post from your different content buckets. On Instagram it’s recommended to post 3-5 times per week and incorporate Reels and Stories content into your mix. This takes a little more planning, but the benefits appear in higher engagement rates and increased reach for your account. 

Remember, all posts require either an image or a video, so third party links aren’t recommended for this platform. (Save those for your LinkedIn, Facebook and Threads strategy!)


After you have a well-defined plan and an optimized profile, it’s time to start posting! Instagram is an all-visual platform, meaning that sticking to your branded look and feel is ideal. Use Instagram to visually tell the story of your brand, while also demonstrating thought leadership and company culture. Post engaging content that showcases your brand’s personality and stays relevant to your target audience. 

Brainstorm creative ways to strategically use short-form video (Reels and Stories) in your content mix. These are the perfect avenue to sum up recent blog posts, share quick tips, or even behind the scenes content. At Greteman Group, we’re currently using Reels to highlight each colleague sharing a marketing tip that matches their area of expertise. 

With every post, make sure to create compelling and engaging captions, remembering to include topical hashtags that will help get your posts discovered. While a picture (or video) may be worth a thousand words, it’s always imperative to add that extra context for search-ability purposes.


Once you’ve started posting your own content, be sure to regularly come back to the platform and engage with your followers. Reply and react to comments, share relevant posts to your Instagram Story, and go out and comment on other people’s posts. 

By regularly engaging and spending time with your audience, your brand is able to build relationships and community. You might even consider collaborating with influencers and other brands to expand your reach and gain new followers that may not have known about your brand before.

How Aviation Can Leverage the Creator Economy

If you’re in the digital marketing space, you’ve certainly heard buzz about “the Creator Economy” by now. 

So, what exactly is the Creator Economy, and how can the business aviation industry weave it into a marketing strategy? 

The Creator Economy is a new frontier where independent content creators are the hero of your brand. By partnering with relevant influencers, brands can tap into their audiences and build genuine connections with potential customers.

Here are a few ways the aviation industry can leverage the Creator Economy to expand  marketing strategy and increase ROI:

Influencer Marketing

By partnering with travel influencers, airlines and charter operators can reach a wider audience and build trust in their brand. These influencers have built massive followings on social media platforms, and their endorsements can carry a lot of weight with their followers.

User-Generated Content

Tap into the power of user-generated content by encouraging passengers to share their travel experiences on social media. By sharing user-generated content, companies can build social proof and showcase their brand in a positive light.

Branded Content

The Creator Economy is all about authenticity, and brands can leverage this by creating branded content that resonates with their target audience. From travel guides to behind-the-scenes looks at an aircraft, there are endless possibilities for creating content that engages and entertains.

Podcasts and Video Content

Brands should consider leveraging the power of podcasts and video content to reach their target audience. By partnering with influencers who have built audiences around established aviation topics, brands can create content that educates potential and current customers.

So, why is the Creator Economy so important to our industry? Plain and simple, it’s a way to reach new audiences and build genuine connections with potential customers. By partnering with influencers, companies can tap into the power of social proof and build trust in their brand.

In a crowded market, brands in the business aviation industry need to find new and innovative ways to stand out. By embracing the Creator Economy, they can differentiate themselves to truly stand out and build a unique brand identity.

Should Your Brand Be on Threads?

In late June, Twitter CEO Elon Musk asked for a cage fight against Mark Zuckerberg, and it was only a matter of days later when Zuckerberg seemingly breezed over that solicitation and proceeded to unveil his own standalone app version of Twitter, called Threads. Sure, Meta is known for copying key elements of many other social media apps, but Thread’s success rate right out of the gate has been monumental, with an overnight signup total reaching over 30 million users.

So the question many people are asking themselves is “should our brand be on Threads?”

The answer to that question is “strongly consider it.”

Threads is Backed by Meta

First off, the app is owned by Meta. The launch of this new social media platform had the largest success rate of any recent efforts of similar nature. (Let’s circle back to that ever-growing 30 million users overnight stat real quick.)

Wendy’s entered Threads with their usual snark already. The Savannah Bananas danced their way in as well, and Slim Jim has already made quite an initial snap on the app.

Sure, the functionality and overall impact is still a bit up in the air, but the fact that Meta is backing it gives it a big advantage over the numerous twitter clones that have popped up over the past six months.

Everyone has been trying to see where – and if – the regular Twitter user will migrate to a platform that mimics their previous experience. This is the one that seems like the best bet.

Your Following is There Waiting for You

So why has the launch of Threads already been so successful? Meta made it super easy to sign up – all information (including follower list and bio) comes over straight from one’s Instagram account, and right from the get-go any user that logs onto the app has an instant following that mimics their Instagram following.

Ok let’s repeat that because it’s a key thing to remember: You log onto the app for the first time, and you already have a built-in following. It’s there, waiting for you. And all you have to do is show up, add value, and engage with other accounts to continue to build community around your brand.

So should your brand spend time on Threads? You bet it should. Your audience is there, and you should be too.