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Tapping the Power of Testimonials

Founder and Chairman Jerry King launched his VVIP and military aircraft support services company in 1992 with a strong vision. He wanted King Aerospace to give more than it takes, build value and make a positive difference in the lives of others.

Today, the company continues to set itself apart from the competition with its service-greater-than-self culture. It is so important to them that they even coined a term for it: King Kulture. Its team says it’s all about serving people with love.

Servant Leadership That’s More Than Lip Service

King Aerospace named us agency of record in 2018, the 25th anniversary of its founding. That provided a perfect hook for reintroducing the on-the-move company to its multiple stakeholders – the media, current and prospective customers, and potential team members. We met with leadership at the Dallas headquarters and front-line workers at its large facility in Ardmore, Okla. The company’s servant-leadership-driven culture became our messaging focus.

Over two working days, we shot video and recorded interviews that could be used as voiceovers. These assets were deployed to create 16 testimonials for the website, enews and social media.

These script-free, heartfelt testimonials tell the company’s story from a multitude of perspectives. They ring true, because they are. No one was coached or encouraged to make certain points. Their earnestness gives these spots incredible power.

A&P mechanics, avionics technicians, managers, painters and more shared what King Kulture means to them. Whether they work in the hangar or behind a desk, all take a no-excuses approach to taking care of customers and one another.

Multiple Channels, a Singular Message

King Aerospace’s 25th anniversary and culture-celebrating campaign leveraged a mix of organic and paid outreach: advertising, enewsletters, press releases, blogs and social media. The videos have been viewed more than 500 times on the website alone. Audiences are still watching, sharing and talking about King Kulture. The campaign continues to provide a platform for sharing King Aerospace’s very genuine points of competitive advantage. Learn more about King Aerospace.

This column originally appeared on the February 27, 2020, issue of BlueSky Business Aviation News.

Tallgrass Announces New Agency of Record

WICHITA, Kan. – The Tallgrass Film Association has named Greteman Group its new marketing partner. The nonprofit organization puts on the Tallgrass Film Festival every October. The first was held in 2003. Over time its programming has expanded to year-round screenings, special events and a traveling road show.

“Tallgrass ignites creativity and a deeper appreciation of the cinematic arts,” says Sonia Greteman, agency principal and creative director. “It lends itself to head-turning, soul-stirring creative and a user-friendly, easily updated website, which we can’t wait to deliver.”

tallgrass film association doxx spotlight award

Greteman Group has supported Tallgrass since 2017 when it became the sponsor for the DoXX Spotlight, a juried competition for women-directed, feature-length documentaries. Last fall’s was especially appropriate: director Katie Wiatt’s Fly Like a Girl. Previous winners were Sahra Mani’s A Thousand Girls Like Me (2018) and Robin Berghaus’ Stumped (2017).

tallgrass film association marketing and communications director gray brand
Gray Brand, Tallgrass director of marketing and communications

“Magic happens when you bring together writers, directors, filmmakers, actors and an appreciative audience,” says Gray Brand, Tallgrass director of marketing and communications. “With Greteman Group’s support, we have every confidence that we’ll be able to attract more people, generate more sponsorships and provide an even better experience.”

The 2020 Oscars awarded Tallgrass-featured Parasite best picture, the first time a foreign-language film has won. Director Bong Joon-ho also won best director, best original screenplay and best international feature for his comedy-drama-thriller. Tallgrass is the largest independent film festival in Kansas, evaluating close to 2,000 submissions a year. It typically features more than 150 of the world’s best independent films at centralized Wichita venues. Cash awards and other special recognition awards are given. Tallgrass also includes filmmaker roundtables, filmmaker labs, gala parties and VIP events. Many have been nominated for, or received, Sundance or Independent Spirit Awards.

Tallgrass has been rated a “Top 10 Film Festival” by Livability and “The Best Under the Radar Film Festival” by Flavorwire. It has been included in MovieMaker Magazine’s annual “50 Film Festivals Worth the Entry Fee” for the past five years.

“I would not want to imagine a world without independent films,” says Greteman. “Passion rather than money drives these original, risk-taking ventures. They entertain, yes, but the great ones also expand our thinking, empathy and social consciousness. Bring it on.”

The 18th-annual Tallgrass Film Festival runs Oct. 14-18, 2020. Films can be submitted at

Greteman Group has developed an international reputation from its base in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi and regional airlines have entrusted their brands to Greteman Group. Clients include FlightSafety International, SmartSky Networks, Wichita Eisenhower National Airport, Clay Lacy Aviation, USAIG, King Aerospace, Piedmont Airlines, Aviation Partners and APiJET. The agency also supports causes and clients such as Saint Francis Ministries, Mark Arts, the City of Wichita, Wichita Water Partners, Hutton, GLMV Architecture, MKEC Engineering, AGC of Kansas, Celebrity Cruises and Village Travel. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros. The agency celebrated its 30th anniversary April 1, 2019.

Video Testimonials Construct A Story

It’s been nearly two years since we started working with the Associated General Contractors of Kansas on its Build Up Kansas campaign. Its goal is to increase positive awareness for careers in the state’s commercial construction industry, but even more so, connect young adults directly to these careers at Kansas companies.

A Concrete Foundation

When we began in 2018, we had a simple toolkit that included a single-page microsite communicating benefits of construction careers to adults aged 17-22. Fast forward to today and Build Up Kansas’ online presence provides pathways for those who want to join the industry right out of high school and those who would prefer a college degree.

Listening to student and faculty feedback across the state, we heard loud and clear there was a need to share more stories detailing the different jobs, what a day in the life might look like and why there is such a demand. In response, we’ve added a section to feature them. Because this industry is built on relationships and mentorship there is no shortage of stories to tell.

We started our stories with in-person, onsite video interviews to showcase the people, projects and skilled trades needed to build a community. Our goal was simple: get the real story from real people working on real projects in Kansas — and then educate recruits about benefits, pay and work-life balance.

video testimonials with ballpark construction staff

Our first interview of 2020 had us in hard hats and work boots. Wes Shinkle is a carpenter foreman for a commercial construction company in Wichita — but he didn’t start at the top. His path to the industry took him out of college to what he thought was going to be a temporary concrete job.

Seventeen years later, Wes directs the carpenters working on what will be an iconic Wichita destination once completed: its new baseball stadium.

Building Up the Community

We interviewed a lot of people for the 2019 and 2020 Build Up Kansas campaigns, and each of them said they loved the same things about their jobs. Working with their hands. Getting outside and staying active throughout the day. Building up their communities — and that’s what the commercial construction industry offers. Every day, you see the work you’ve accomplished in your community. Each foundation laid. Every wall raised. New silhouettes to add to the skyline.

Learn more and watch Build Up Kansas’ construction testimonials.