Winning Tellies never gets old. Marketing communications agency Greteman Group – working closely with the Kansas State Fair team headed up by Denny Stoecklein and Lori Mulch-Hart – just won a second Telly for fair creative.
A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition. The organization received 11,000 entries from all 50 states and numerous countries.
“The creative plays off the fair’s quirky, anything-goes atmosphere, while graphics add whimsy and life,” says Sonia Greteman, agency creative director and president. “We appreciate the Fair’s belief in fresh, bold ideas.”
The award-winning :30 2012 Kansas State Fair commercial features a boater-hat-wearing, party-horn-blowing, cowboy-kicking barker. A ferris wheel adorned in colorful lights, carney game and shooting-gallery duck reflect the energy and thrill offered by the midway, and a starry night sky serves as a beckoning backdrop. The campaign tagline, “Never Gets Old,” emphasizes 100 years of the Kansas State Fair traditions and good times that bring fairgoers back year after year. To view the spot, visit https://vimeo.com/48032553
Greteman Group’s creative team included Erik Lauritzen, independent art director and animator and Jon Flaming, illustrator. A band was created to produce original music for the spot. Performers included Tom Page (vocal, guitar, mandolin), Richard Crowson (banjo), Jonathan Eaton (bass), Tommy Crabb (percussion) and Charlie King (voiceover).
Greteman Group was also awarded a Silver Telly for the 2011 Kansas State Fair “Raving Bull/Sheep Thrills” commercial. That spot can be viewed at https://vimeo.com/27917937.
About the Telly Awards
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
About the Kansas State Fair
Weird, wild and wonderful, the Kansas State Fair never gets old! Its world-class Midway, blue-ribbon animals and family-friendly activities make it pure Americana – an event not to be missed. Party with your pals and hear the hottest performers at the U.S. Cellular Grandstand. Tour the many agricultural and educational displays. Win prizes. Brave heart-pounding carnival rides. Sample culinary delights. Enormous vegetables, odd artifacts, homemade crafts and the infamous butter sculpture provide something for everyone. Scheduled for Sept. 6-15, 2013 – the 100th anniversary of the Kansas State Fair – the event is the largest in the state of Kansas with crowds numbering more than 350,000. The fairgrounds are in centrally located Hutchinson, Kansas. Mark your calendars now and plan to join Kansans from across the state. For more information, call 620.669.3600, toll free 800.362.FAIR or visit www.kansasstatefair.com.
Connect with the Kansas State Fair