Companies of all sizes and industries struggle to determine which social channels are best for their business. Company goals, overall content marketing strategies and available tactics play their respective roles in how you use social media, but your target audience determines which channels should be in your wheelhouse.

Greteman Group serves business aviation clients across the spectrum – B2B, B2C and not-for-profit. We’ve found that these (and the audiences using them) are the best place to start for business aviation companies.

Read the column in this week’s BlueSky Business Aviation News:


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best social channels for business aviation

Social Channels for BizAv

Business aviation companies looking for the best social channels should consider the audience first.

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Shining Light on Airbus

Beautiful photography in the soffits of Wichita's Eisenhower National Airport highlights Airbus’ place in the Air Capital.

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Born to Fly

True leaders lead. Jack Pelton demonstrated that at the WAC 2019 Trophy Gala, honoring one of aviation's most respected, beloved members.

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AirFlair Winner Takes Delivery

Austin Powerplane has landed. AirFlair winner Brandie Thompson took delivery of her groovy, pattern-mixing design Jan. 28 at WSU Tech.

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I Fly Wichita

I Fly Wichita, an economic-development initiative launched Jan. 23 with a downtown rally. It challenges Wichitans to fly more than the flag.

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Sharing Holiday Cheer

Greteman Group shines when sharing holiday cheer. Here are some examples of our campaigns through the years. Which do you remember?

Bullish On-Air Summit

The Wichita Aero Club’s eagerly anticipated annual on-air summit, did not disappoint.

AirFlair Awareness for STEM

Greteman Group selected WSU Tech’s STEM aviation initiatives for the 2018 holiday gift.

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BizAv Means More Than Business at NBAA 2018

NBAA-BACE is always good for business, but NBAA 2018 boosted more than the bottom line. It ignited imaginations and elevated spirits.

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NBAA Social Media Musts

Have you finalized your social media plan of attack? Here are a few NBAA social media tips you can activate last minute.

Design Your Own Plane with AirFlair

This holiday season, we're spreading joy with AirFlair, an online, paint-a-plane game and competition. Check it out.

Shaesta Waiz Unites Women and STEM

Shaesta Waiz seems larger than life. She’s down-to-earth, gracious and passionate about STEM. She shared her journey in Wichita Sept. 12.

Marketing Survey Results Reported Live

Our Digital Director @jaywalker20 and Digital Strategist @shaevins talk survey results and offer insights on digital marketing strategy.

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Building a Better Website

If a website’s several years old, chances are it’s time for an update. FlightSafety launched its reimagined website with Greteman Group.

Transforming Data Into Action

APiJET offers such a game-changing aircraft data service, it demanded an equally strategic identity. Take a look. #SmartAircraft


NBAA Regional Rocks

If you haven’t attended a National Business Aviation Association (@NBAA) regional forum, do yourself a favor. Go. #NBAA

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Doc Comes Home

B-29 Superfortress Doc will have a new home this fall at the Wichita Dwight D. Eisenhower National Airport in Wichita, Kansas.

Room for Digital Improvement

How well does an industry known for its innovations in speed, range, safety, comfort and connectivity do when it comes to digital media?

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Kansas Aviation's EcoDevo Focus

KDOT Director of Aviation Bob Brock said his department must foster economic development in Kansas through innovation research and training.

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Innovations Energize AEA

Being in the Air Capital, we're interested in all things aviation, especially the innovative products featured at the 2018 AEA Convention.


Together We Fly Higher

Sonia felt honored to be part of an IAWA #GenAv Women's Leadership Forum panel with other women executives in the aviation industry.

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