Take Five Connection Strategies
Trade shows are canceled. Business is not. We’re all missing NBAA BACE’s usual platform for reinforcing relationships and building new ones, but we have to move forward. These proven strategies have worked for our clients and can for you, too. Find new prospects. Get the word out about your latest, must-have product. Keep your name in front of the right folks. Refresh your brand so you stand apart from all the other me-too messaging.
See how we can put these five strategies to work for you.GET STARTED
1 The Power of Public Relations
Even a pandemic can’t stop EPIC Fuels’ essential services. Our Reach for the Sky, We’ve Got the Ground campaign included a 6,000-nautical-mile, 18-day tour with aerobatics pilot Anthony Oshinuga. Our landing page quadrupled the industry average time on site. Media coverage included TV and key aviation pubs.
2 Integrated Digital Channels Drive Engagement
JetHQ offers many services to clients around the globe. Primarily, though, its team of experienced brokers connects aircraft sellers with qualified buyers worldwide. Content creation helps tell the story of how JetHQ serves as clients’ one-stop aviation headquarters, offering both the expertise and the inventory. They don’t just say they have the know-how to sell aircraft anywhere in the world. JetHQ shows it.
3 Lead Generation Fills the Pipeline
The need to increase online training during COVID spurred targeted campaigns promoting FlightSafety’s eLearning and instructor-led LiveLearning online alternatives. Videos, static and rich-media ads on Facebook, Instagram and LinkedIn prompt prospective customers to consider these train-from-anywhere options including 100 eLearning and LiveLearning courses.
4 Social Engagement Attracts New Eyeballs
When Clay Lacy Aviation launched in 1968, business aviation was still in its infancy. Over the past half century, the industry has matured. So has this industry leader. Clay Lacy Aviation now has operations across the country, offering aircraft management, charter, maintenance, and full-service FBOs. Beautiful executed social outreach showcases this iconic brand and keeps it in front of prospects, customers, and reporters.
5 Thought Leadership Increases Your Reach
As others ramp down in response to COVID, now can be the time to ramp up. Standing strong during a downturn can stimulate growth and widen the distance between you and your competitors. Thought leadership on your own blog offers a self-publishing channel to share your knowledge, and offers other ways to be seen. And heard. Especially now when you’re not out attending conventions and industry meetings.