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Celebrating Stubborn Independence

The Tallgrass Film Festival needed bold, breakthrough creative to mark a major milestone: 20 years of Stubborn Independence. Our team, a longtime fest supporter, was both happy and honored to supply it. Working with the fabulous Melanie Addington (has a director ever so quickly and completely captured a community’s heart?) and her dedicated crew, we reached back in time to find inspiration from the alternative fashions and amped-up sounds of punk.

Nonconformists Unite

I was a restless, rebellious art student at Wichita State University when punk rocked my world. I attended a concert like nothing I’d ever experienced. The Embarrassment shredded preconceptions. Its lanky musicians raged and railed against conformity and the status quo. They threw food at us. And we hurled it right back. My life changed even more by meeting and becoming friends with the four guys in the band: Brent Woody Giessmann, Bill Goffrier, Ron Klaus and John Nichols. I hacked off my waist-length hair and dyed it red, never returning to my country-rock days. 

My best friend and I became the self-appointed creative team art directing and producing a couple of music videos. The band members proved to be fun actors and showmen, coming up with quirky moves while filming on Belmont Street with their ’64, paneled station wagon. Game for anything, we captured the spirit of the times with the video we created for the song, “Elizabeth Montgomery’s Face.”  We were young, wild rebels with a new sound and electric energy. Their concerts were frenetic art pieces of defiance, slam dancing and pure talent. 

A documentary that has been in the works to celebrate The Embarrassment will debut at the Tallgrass Festival’s Friday night gala. I loaned my footage to the filmmakers, and my husband and fellow rebel, Chris Brunner, and I were interviewed for the doc. When Melanie attended my WAM Art Chatter last fall and discovered my connection with the band, she immediately landed on the punk theme highlighting this amazing time in Wichita’s history.

Freedom to See and Do Something New

The Embarrassment’s song, “Drive Me to the Park” from their “Death Travels West” album gets new life as the soundtrack for our festival creative’s motion graphics. Spinning film reels fill the eyes of an angular, teeth-baring Elvis Costello-like figure. Gritty textures leverage the fest’s branded color palette of black, indigo, fuchsia, orange and gold.

The Embarrassment’s driving indie rock – or blister pop – creates a smart, energetic background that makes you want to shed the old and shake things up with new ideas, fresh visions and unexpected revelations. Exactly what the festival delivers. It doesn’t just claim to be Stubbornly Independent. It is.

Let’s Rattle Some Brains

You can find the creative on everything from posters and wearables to billboards and the website. You can also go online to submit your film, become a volunteer or simply save the date for the 20th annual Tallgrass Film Festival, Sept. 28-Oct. 2 in downtown Wichita.

03.30.22 · Sonia Greteman

Expertise at Forefront of New Hatt & Associates Website

Brad Hatt’s an aviation lifer. The type of person who began changing oil and flying planes as a teenager and then grew into the leader who managed Beechcraft’s business unit worth $2 billion in sales. He hasn’t rested on his laurels, though.

He’s continued living and breathing aviation with his partners at Hatt & Associates, a global aircraft sales company. While the company has helped clients achieve their aviation goals, its website lagged behind its team’s skill set. Hatt & Associates came to Greteman Group looking for a redeveloped site that highlighted their experience and connections, while showcasing the reason they’re all in this business – the aircraft.

We worked with the Hatt team to get to the essence of what makes them special: expertise and passion. Throughout the redesigned site, we told the team’s story through content and visuals. Immediately on the homepage, we shared Hatt & Associates’ bona fides as part of a three-generation legacy that has aviation as its lifeblood, with a network of experience to assist. They look out for their clients and it shows.

The Info Clients Need

Concise copy and elegant, modern design outline Hatt’s extensive range of services. The site doesn’t waste any time showing off the available aircraft inventory to potential buyers, allowing them to easily swipe through planes, without having to go through multiple pages. Background visuals and texturing reinforce the elegance of corporate aviation, and how it facilitates lifestyle and business opportunities.

We introduced compelling calls to action and the ability to chat with team members. Before leaving the homepage, we gave the user ways to access Hatt’s thought leadership. Those insights into the aviation marketplace provide SEO-rich ways to always be reaching the right audience. Whether it’s an update on supply chain disruptions or what an owner needs to know about upgrades on an older aircraft, Hatt & Associates is giving clients the information they can use to make smart financial decisions.

Throughout the site, we made back-end decisions to maximize lead generation without sacrificing user experience. Smart micro-interactions give users an intuitive interface and easy way to connect to the product and services they’re looking for.

Elegance and Functionality

On the aircraft inventory pages, we developed easier-to-use designs and functionality that gives prospects pertinent info without layering on extraneous specifications or photos. Each plane makes an impact on its own. We added a way for prospects to get even more aircraft information while allowing the Hatt team to manage important sales leads.

Hatt’s leadership bios highlight the personality of its team, with striking facts at a glance to show why they’re in the business they’re in. Jayson Hatt, like his dad, soloed as a teenager, while partner Tyler Bowron took his first flight at 7 in an open cockpit biplane. It’s not what you get from a cold, corporate group. These guys know their stuff and why we love flying.

Striking photography of the team at its Colorado base display the present and future of Hatt & Associates. Vintage photos of Brad’s father flying dignitaries such as President Truman connect to its rich legacy.

Hatt & Associates enters a new era with a new website. One that’s clean and sophisticated, authoritative and inviting. It shows why this group is fully your aircraft advocates.

Hatt & Associates

03.03.22 · Josh Wood