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The 2017 Tallgrass Film Festival Announces Filmmaker Awards

SHOOT Magazine featured the 15th Annual Tallgrass Film Festival’s filmmaker awards announcement in its online publication Tuesday, October 24. The article included a mention of Tallgrass’s debuting gala category: Greteman Group’s DOX Spotlight, which highlighted the work of female documentary filmmakers. Robin Berghaus’s festival favorite STUMPED was the winner of that competition.

“Previously announced was the Jake Euker Stubbornly Independent Gala Award, which went to Dustin Cook’s I HATE THE MAN IN MY BASEMENT. Cook received a $5,000 check and the Stubbornly Independent Beer Tap Trophy from VanChase Studios prior to the gala screening of his film on Friday, October 20. Prior to the screening of Heslov’s SERVED LIKE A GIRL, screenwriter Larry Gross was presented with the inaugural L.M. “Kit” Carson Storyteller Award, by the award namesake’s son, Hunter Carson. Tallgrass FF also launched a brand new gala category this year with the Greteman Group’s DOX Spotlight, highlighting the work of female documentary filmmakers. Robin Berghaus’s festival favorite, STUMPED was the winner of that competition.

Read the full press release on SHOOT.

Connecting at NBAA17

Featured Image: Aviation photographer and former Wichita Aero Club trophy winner Paul Bowen shakes hands with 2018 winner Yingling Aviation CEO Lynn Nichols.

Our base in the Air Capital led us to aviation. But it’s the people who tie us to this unique industry. Jet-setting entrepreneurs turning ideas into deals. Pilots whose hands twitch when too long from the yoke. Technicians who thrive on the precision required by every aircraft interaction. Sales directors who spout the math that makes an aircraft work on a balance sheet, but then tell you the real reason you gotta have that jet, that prop, that helicopter. Analysts who digest data like dinner.

That’s Bombardier Business Aircraft President David Coleal and NBAA CEO Ed Bolen in the center of this prestigious group. They’re standing in front of the Global 7000 FTV4, which completed its first flight only nine days before #NBAA17. We toured the cabin mock-up. In a word: gorgeous.

Nothing reminds us of this more than our annual pilgrimage to the Business Aviation Convention & Exhibition (NBAA-BACE). For us, it’s a family reunion made richer by introductions to new members.

We hitched our 15th ride with longtime private aviation user and advocate Jack DeBoer. As we landed at McCarran International, we taxied past Mandalay Bay. There, only nine days earlier, a killer claimed the lives of 58 people and injured almost 500 others. Throughout the show, we were touched by visual and verbal expressions of sympathy and support. Again, this is a convention that promotes hardware and services, but at its heart, it’s about people. How they live. How they interact. How they succeed.

Speakers That Educate and Elevate

We started the conference with JETNETiQ’s always insightful State of the Market briefing. Paul Cardarelli and Rollie Vincent led us through a series of charts and graphs that answered the oft-heard questions, “My god, what’s happening?” Cardarelli said there is a new normal and that realization is starting to settle in. Recovery’s being impeded not just by a financial gap in aircraft pricing, Vincent said, but by an expectation gap. Dassault Falcon was called out as an example of a manufacturer that’s showing great production discipline.

Once again NBAA inspired attendees with such lofty speakers as Apollo 13 Captain Jim Lovell and astronaut brothers Mark and Scott Kelly. The Kellys are the world’s only twin space travelers. Their participation in the NASA Twins Study, to see how bodies react long term to zero gravity, could help us to someday get to Mars.

Thirty-year-old Shaesta Waiz, the youngest woman to solo a single-engine aircraft around the world, encouraged potential aviators. She just completed her 24,800-nm journey on October 4. Safety forums hit on such key issues as loss of control in flight, fitness for duty and ground-handling safety.

NBAA CEO Ed Bolen presented the Al Ueltschi Award for Humanitarian Leadership to general aviation’s everyday heroes, flying critical relief missions to areas affected by hurricanes and earthquakes.

A simple cocktail party in the Dassault Falcon booth for the International Aviation Womens Association (IAWA) had an outsized impact. This group of connection-minded women welcomed all who came, quickly engaging every woman – newbies and veterans – in robust conversations about their careers and this seize-the-day industry. Everyone from Charlie Bravo Aviation CEO René Banglesdorf to First Republic Bank Senior Analyst Shelley Svoren left us feeling uplifted.

Doing Good and Celebrating Good

Auctioneer Spanky Assiter kept bids rising skyward at the Corporate Angel Network charity event. The live and silent auctions helped bring the amount raised up to $435,000. The crowd came ready to give.

Among the attendees we were privileged to meet was Gen. “Fig” Newton, who flew 269 combat missions and for four years with the U.S. Air Force Thunderbirds. He’s one of the notable VIPs strongly opposing air traffic control (ATC) privatization.

We especially enjoyed the Air Capital gathering to announce the Wichita Aero Club’s 2018 trophy winner. The last one went to my father, aviation photographer Paul Bowen. This time, it goes to Yingling Aviation CEO Lynn Nichols. Yingling, a well-known fixed-base operator, is the world’s largest Cessna parts supplier. Among his many accomplishments: being part of the group responsible for restoring and finding a home for Doc, a Wichita-built B-29 Superfortress.

100,000+ Steps, But Who’s Counting?

We took a smaller contingent than some years, preferring to stay nimble (i.e., fit in one Uber or taxi). Between the four of us, during the three-day show we calculated we took 109,420 steps, visited with six clients, met with 34 prospective ones, and talked for 36 hours.

Perhaps most impressively, we managed to hit five successive parties. That made Day Three at Henderson Executive Airport’s impressive static display a welcome change of pace. Not only do we always welcome the chance to get up close and personal with aircraft, the static’s frequent and free water stations put a bounce back in our steps. Hydration. It’s key.


Happenstance run-ins like this one with longtime agency friend and client Executive AirShare CEO Keith Plumb make NBAA-BACE a strong relationship-building event.


After two years of working together virtually on digital projects, FlightSafety International VP of Communications Steve Phillips and Greteman Group Digital Director Jordan Walker finally met face to face. Thanks, #NBAA17.


First thing we do when we hit the convention center is flip through the show dailies for a rundown of news – and to see the ads. Here, Sonia Greteman looks at the announcement for the new, training-bar-raising FlightSafety Platinum program.


We like seeing our clients’ creative in the wild. Here, Greteman Group Digital Director Jordan Walker takes a spin at the static in a golf cart sporting SmartSky Networks’ 4G LTE Wi-Fi unlimited data, limited-time offer.


This article originally appeared in the Oct. 19 issue of BlueSky News.


Greteman Group is a finalist in Wichita Business Journal’s 2017 Best Places to Work

Greteman Group is honored to be a finalist in the small business category of Wichita Business Journal’s 2017 Best Places to Work. Scoring and overall category winners will be announced in December.

Read the article and see all 40 finalists.


Marketing SETP Requires Logic and Emotion

By Ashley Bowen Cook, vice president at Greteman Group, a marketing communications agency based in Wichita, the Air Capital.

The buzz in Europe surrounding recent single-engine turboprop (SETP) charter authorization has us doing a happy dance, too. These economic, brawny aircraft get the job done with little fuss. Getting in and out of small airports and airfields. Delivering right-sized performance for a host of uses.

A Category Defined by Innovation

We love new, clean-sheet, built-for-business models such as the Cessna Denali and Piper M600 as well as legendary, super-efficient Grand Caravans and Mooney aircraft. Full confession. We became Mooniacs early in our career and just can’t get over our love affair with this Wichita-born, strong-as-steel heartthrob. The SETP category, though, has many aircraft to covet.

The Pilatus PC-12, manufactured in Switzerland, has become the world’s best-selling, pressurized SETP. Its development was announced at the 1989 NBAA convention, promising to fill a void in the market. Its economy, high value retention, versatility and reliability have helped do just that.

We’ve watched aviation seize upon the business uses of Quest Aircraft’s Kodiak, launched in 2007 for primarily humanitarian missions. This highly capable, versatile aircraft has done everything from deliver medical supplies in an earthquake’s aftermath to providing on-demand charter for entrepreneurs wanting an aerial SUV.

New engines on legacy turboprops add power for improved takeoff and climb, cruise speed, payload and hot-and-high performance. Similarly, the addition of glass cockpits and composite materials keep upping the game. Safety-focused Cirrus Aircraft continue to be the only SETPs with a parachute system as standard equipment.

SETP aircraft fill a unique role not efficiently served by helicopters or business jets. International owners are changing the game, too, as they capture new markets. (Setouchi Holdings of Japan bought the Pacific Northwest-based Quest in 2015; Meijing Group of China purchased Texas Hill Country-based Mooney in 2013; and the Chinese government became owners of Minnesota-based Cirrus Aircraft in 2011.)

A Marketplace with Fierce Allegiances

This summer’s 2017 EAA AirVenture fly-in included 60 Daher TBM aircraft, with eight of those from Europe and one from Brazil. It’s impressive that these TBMs made the long flight to Wittman Field in Oshkosh, Wisconsin, but it’s not surprising. The company’s history includes the first Mediterranean air crossing back in 1913. TBM certified the world’s first fully pressurized, SETP aircraft in 1990, the TBM 700A. The company’s continued to evolve and innovate. The TBM 930 is the latest version of the world’s fastest, certified SETP. For a week, the TBMs were part of 17,220 aircraft operations that made Wittman the world’s busiest airport – averaging more than 120 takeoffs and landings an hour.

In short, we’re fans of these multiuse workhorses. And, over the years, we’ve learned a thing or two about marketing them. They have their own niche and their own tribe. Tailor your outreach accordingly.

Brand loyalty rules. SETP owners tend to be loyal, enthusiastic members of the brand family. They want to know every detail. To have you talk to them often. Tell them what you’ve done, what you’re doing and what you plan to do. Recognize, respect and reward their loyalty. Ask for their input, their referrals. And thank them. Profusely.

One-to-one cuts through. These distinctive aircraft attract rugged individuals who want to be approached individually. Face-to-face works best: personal visits, tradeshows, special events. Customized direct mail and personalized email connect, too. Consider the customer’s age, gender, industry/business, job title and geographic location. Think about news hooks and points of connection.

Testimonials and storytelling work. Use real-life case studies and compelling testimonials in your marketing. High-profile names capture attention, but it’s more important to have an all-out evangelist extolling the can’t-live-without nature of the plane. Someone who tells stories that resonate and stick. Talk about how the aircraft makes all the difference to the business whether that’s hauling cargo or passengers.

Emphasize the human element – those who count on SETP for their livelihoods and possibly their lives.

Product photography can’t be too big. Current and prospective customers love looking at these aircraft. Make them the star. Put them in attention-grabbing scenarios – flying directly at you, coming in for a landing on a remote strip, cruising over gorgeous scenery. Don’t skimp out on getting the best photography you can afford. It will pay dividends as it gets repurposed in your advertising, marketing and public relations.

When marketing SETP aircraft, everything needs to build connection. You’re talking to enthusiasts and owner operators as well as the financial folks making the purchase decision. Yes, you build an analytical rationale for SETP (ownership costs, performance advantages, safety, warranties, service network. You also make an emotional case for your brand choice.

I’ve always loved Al Mooney’s quote: “Make it strong. Make it simple. Make it fast.” That sort of direct, powerful language speaks to people who want no-nonsense aircraft that do the job yet give pilots and passengers a fantastic flying experience. Some decisions don’t come down to dollars and cents. They’re made with the heart and gut.

Next week, I’ll be in Vegas at NBAA-BACE with other members of our team. Maybe we’ll see you there. We can chat about the SETPs on display – and how they’re presented.

This column ran in the October 5 issue of BlueSky Business Aviation News.

3 Digital Tactics for Aviation Marketers

NBAA-BACE is the largest lead-generating aviation event of the year so we’ve got lead gen on the brain. A great booth design gets us every time – gorgeous graphics, stellar customer experiences and all the new projects you’ve been working on this year. We love your look, but your tradeshow setup can only get you so far. Are you missing out on prime lead opportunities? Consider these digital tactics to take your message from the show floor to a new customer at your upcoming aviation events.



Get Your Tools Ready

Aviation marketing teams create powerful product messaging just for tradeshows and put it on every advertising surface available – booth graphics, brochures and show reels. But if the message you worked so hard to develop isn’t consistent across your online and social channels, too, it will lose its lasting power – and lose you valuable leads.

Take your show daily advertising and turn it into a lead-generating landing page, using a form to pull in leads faster than a cold call. Make sure your website is mobile-friendly. Update your app with the new graphics and calls-to-action. Put together an event-specific social media plan – complete with your hashtag and show creative.

Spread the Word

We know you have your advertising space saved in major event show dailies, and, as far as traditional advertising goes, they’re top notch. Print advertising with strong CTAs and unique URLs is one effective way to collect leads – but it is just one way.

Adding online and social advertising to your media mix increases the reach and improves the longevity of your message. Run programmatic ads online. Make sure you’re appearing at the top of mobile search results. Geo-target the show floor and static display. Retarget your geo, demo and website audiences over and over – wherever they are online.

Fill Your Funnel

Supporting your event-specific message with digital marketing is a great step toward filling your funnel. Next, you need to measure your campaign. Tracking the effectiveness of your traditional efforts is difficult, or impossible. Tracking the effectiveness of your digital efforts is simple.

Set up Google Analytics on your website and individual landing pages. Add event tracking to your lead-generation form. Append your campaign URLs with tracking code defining your campaign source, medium and name.



With the right equations in place before the show, measuring the lead-generating power of your tradeshow advertising will be as easy as 1-2-3.

While it might be too late to make implement these digital tactics for #NBAA17, you can still add social media to your communication’s plan and encourage people to visit your website. And we’d love to talk to you about your digital media plan for 2018.