Aviation Marketing Trends, News and Views

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, you’ll find news you can use.

Going Where Others Cannot

MAF President David Holsten kicked off his remarks with profuse thanks to the Wichita Aero Club crowd gathered at February's luncheon.

southwind global website

Smooth Sailing with SouthWind

When you need an aircraft delivered without a scratch, SouthWind Global Aviation serves as a proven go-to partner.

data-driven marketing

Data, Wisdom, Action

Data can feel like an information firehose. You want to channel the stream to fill your cup with only the good stuff.

best social channels for business aviation

Social Channels for BizAv

Business aviation companies looking for the best social channels should consider the audience first.

digital recruitment campaign

Piedmont Airlines Recruitment Campaign

Piedmont's recruitment campaign strategy highlighted the airline’s key differentiators to a shrinking pool of pilots in a highly competitive

shining a light on airbus in wichita

Shining Light on Airbus

Beautiful photography in the soffits of Wichita's Eisenhower National Airport highlights Airbus’ place in the Air Capital.

2019 wac trophy gala committe with jack pelton

Born to Fly

True leaders lead. Jack Pelton demonstrated that at the WAC 2019 Trophy Gala, honoring one of aviation's most respected, beloved members.

airflair delivery

AirFlair Winner Takes Delivery

Austin Powerplane has landed. AirFlair winner Brandie Thompson took delivery of her groovy, pattern-mixing design Jan. 28 at WSU Tech.

bell buckle mentor group

Sonia’s Podcast Talks Work and Wardrobe

It’s good to have friends who’ve walked a mile in your shoes. If you don’t have a strong mentor group, try to find or create one.

fly wichita graphic

I Fly Wichita

I Fly Wichita, an economic-development initiative launched Jan. 23 with a downtown rally. It challenges Wichitans to fly more than the flag.

cultivate your social landscape header image

Clean Up Your Social (Part II)

We helped you clean up. Now, let’s venture into the dry, cracked desert of channels long ignored to cultivate your social landscape.

Clean Up Your Social (Part 1)

Hope is not lost, and neither is access to that forgotten Facebook page. Kick off your social media clean up with these recommendations.

Sonia Greteman for Graphic Design USA

Sonia Greteman talks about building her aviation advertising agency in Wichita, Kansas, over the last 30 years in Graphic Design USA.

creative culture video producer barry owens

The Cameraman Doesn’t Lie

It’s not easy to make working on computers look interesting. Cameraman Barry Owens films Greteman Group's creative culture.

email marketers segment customers

Email Segmentation

Email marketers segment customer lists and deliver targeted campaigns based on customer data to get the best return over any other tactic.

Agency Unveils AirFlair Winner

Greteman Group’s AirFlair free, online, paint-a-plane game has a winner – Austin Powerplane by WSU Tech adjunct professor Brandie Thompson.

airflair holiday competition by greteman group

Sharing Holiday Cheer

Greteman Group shines when sharing holiday cheer. Here are some examples of our campaigns through the years. Which do you remember?


Here to Help

The Hereditary Neurological Disease Centre wants people with Huntington Disease who need help to get it. That starts with awareness.

Bullish On-Air Summit

The Wichita Aero Club’s eagerly anticipated annual on-air summit, did not disappoint.

email design basics

Email Inbox Basics

With effective messaging, interesting visuals and targeted subscriber lists, email can do a lot of the heavy lifting for your campaigns.

ignite ict women's conference entrepreneurship panel

Women Unite and Advance

High-level women shared their journeys and examples of shattering the glass ceiling at the Ignite ICT Women’s Conference last Thursday.

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