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Greteman Group brand manager named youngest Kansas Council for Economic Education board member

The Kansas Council for Economic Education recently named Greteman Group brand manager Rachel Groene as the youngest member of its board.

Greteman Group brand manager named youngest Kansas Council for Economic Education board member

The board is comprised of business, financial and educational leaders – eight women and 25 men. Although it is a separate legal entity, the KCEE is affiliated with all of Kansas’ six public universities and is hosted by the W. Frank Barton School of Business at Wichita State University.

The Kansas Council on Economic Education is a 501(c)(3) that strives to affect as many students as possible by equipping instructors with tools to successfully teach personal finance and economics. During each academic year, KCEE reaches more than 100,000 students through more than 1,000 teachers throughout the state.

About Kansas Council for Economic Education

The Kansas Council for Economic Education (KCEE) was founded in 1959 on the campus of Kansas State University in Manhattan, Kansas. From its inception, the Council has been positioned to serve the whole state of Kansas, although its location has changed several times until its move to Wichita State University where it has remained since 1993. The Council continuously increases the number and quality of its programs and services. Yet, through all this growth, KCEE’s central purpose – to support teachers in educating youth (grades K-12) to be literate in personal finance and economics – has not changed.

WBJ; National Aviation Consortium plans shift into high gear at WATC

Wichita Business Journal Daniel McCoy

Print ads like this are part of a branding campaign for the National Aviation Consortium. The “Trained and Ready” tagline markets the competency of consortium graduates to potential employers. The campaign is by Wichita’s Greteman Group.

Excerpt from October 25, 2013 article:

Sonia Greteman, the firm’s president and creative director, says her company reached out via surveys to colleges, students and employers to gather information to help it develop the campaign.

What it found were students very much wanting to train for better jobs but not always sure how to do it.

The goal of the campaign, she says, is to present prospective students with a clear vision of what is possible through technical education because “they really are interested in moving themselves up.”

Click here to read more about Greteman Group’s involvement with the National Aviation Consortium: National Aviation Consortium plans shift into high gear at WATC

© Wichita Business Journal, 2013

The Business Jet That Changed the World

I never met the genius rascal Bill Lear, but I know him. Chances are you do, too. If not from direct experience, then from interactions with his legacy aircraft and the people of Bombardier Learjet.

Learjet History Wall Display
Prescient words from Bill Lear, “If it looks good, it will fly good.”

Lear set the world in a faster spin by creating the world’s first business jet 50 years ago. His impatience drove himself, his wife and his team to do the impossible.

Our agency has had the great privilege to work with the iconic Learjet brand for two decades. We spent one unforgettable day interviewing Bill’s wife, Moya Olsen Lear, just months before her death in late 2001. The daughter of famed vaudevillian Ole Olsen, Moya punctuated her endless stream of anecdotes with snippets of songs and even a little jitterbug. The energy that animated this barely 5-foot-tall raconteur surely rivaled Jet A for octane. Yes, Bill liked the ladies, but Moya steadfastly held his lifelong devotion. The media dubbed her “Queen Lear.”

Bombardier Learjet Book Cover
The Business Jet That Changed the World was created specifically and exclusively for the people of Bombardier Learjet.

Audacity Backed by Brilliance

When Bombardier entrusted us to chronicle the world-changing Learjet story – in a book for the people of Bombardier Learjet and an environmental display – we felt gratitude and tremendous responsibility to get it right. The birth of the Learjet is part of our heritage as citizens of the Air Capital.

Ralph Acs and Clay Lacy
Bombardier VP and Learjet General Manager Ralph Acs thanks     the legendary Clay Lacy for flying the original Learjet 23.

Bill Lear originally planned to build and certify his plane in Geneva, but yanked everything to Wichita when things weren’t moving fast enough. Here on the Kansas prairie the pace quickened. He moved his fledgling team into a new facility in January 1963 and sat an audacious goal: to build the plane and get it in the air. In less than a year. The company motto: “Charge!”

The industry guffawed saying it would take 10 years and multiples of the capital Lear had to spend. But not only did the team achieve the impossible – following the first flight on Oct. 7, 1963, the Learjet 23 earned FAA type certification in a record-breaking 10 months. Even better, within a year the aircraft had generated more than 100 orders. It seemed everyone wanted a Learjet. Lear perhaps said it best: “The Learjet is more than a masterpiece. It is living proof of what free men can still do in a free world.”

Within the book’s spreads, the story unfolds from the Learjet 20 series up to the Learjet 85. The people of Bombardier Learjet possessed the imagination, talent and vision to start a revolution. And half a century later, the people of Bombardier keep dreaming and pushing boundaries. The legend flies on. The revolution never ends.

Bill Lear Book
“Don’t tell me it can’t be done.” –Bill Lear

Frank Sinatra and Bombardier Learjet
Frank Sinatra was one of the first buyers. He decked out his aircraft with an orange stripe on the fuselage and orange interior.
Learjet Timeline Book Spread
The legendary Learjet 23 delivered speeds up to 552 miles per hour and sold for $595,000.

Tell Your Story

In a world awash in data, we need context. Meaning. Relevance. In short: we need stories. If it’s been a while since you revisited and recounted the uniquely individual path that’s brought your company to today, perhaps it’s time. Leverage every channel – from annual reports and brochures to social media and tradeshow booths.

* Pictured at the top of the story, Bombardier Learjet VP/Sales Mike Fahey and Sonia Greteman celebrate in front of Clay Lacy’s Learjet 23, freshly painted with the original livery. To find out more about Clay Lacy Aviation, the most experienced operator of private jets in the world, visit

**This article originally appeared in the Oct 10 issue of BlueSky Business Aviation News.

Just Say No to Garbage In Garbage Out

Whether we’re talking about blog-software, such as, Drupal, or Joomla, or blog-sites such as, Blogger, even Tumblr; a few consistent problems crop up. Despite the strength of many of these platforms people have a hard time getting exactly what they want out of them. They can get complicated, and they can break in unexpected ways when simply trying to format text.

Recently Seth Godin wrote an article about the phrase “garbage in garbage out.” Specifically, he called attention to the passing of responsibility that this phrase can inspire. His frustration seemed to stem from a glitch in a blog post that caused problems in the software later on. The phrase “garbage in garbage out” was brought about to explain how computers are ruthlessly logical. They don’t tolerate mistakes. Seth argues that using the phrase to justify the presence of glitches is a volatile argument.

Blogger Beware

When it comes to blogs, the posting process can introduce mistakes. I’ve always found that, in the text-editor in WordPress for example, an unseasoned user can quickly cause confusing formatting problems when trying to handle headers and text-wrapping. At the end of the day, the text-editors are going to do exactly what they’re programmed to do when you click any given button, but it may not always be what you expect. These text-editors are developed to give the user as friendly an interface as possible, but one can’t account for millions of individuals’ interpretations of “user friendly.” This inevitably leads to frustration as unexpected results start to crop up while you’re just trying to write a whitepaper about your favorite gluten-free spot downtown.

Let’s say you just had your website revamped by an agency. They programmed your website on top of a WordPress install and taught you the basics on how to use it, including how to start a blog post. You decide to write your first post and within minutes you’ve managed to introduce a weirdly floating image, two lines of text that are inexplicably bold and italic, and four extra spaces between each paragraph. It’s maddening. You call the agency for help, and they reply with some version of the phrase “garbage in garbage out.”

First, hire a new agency. Give us a call, we won’t be like that.

In all seriousness, it’s easy for both parties to absolve themselves of this responsibility. Surely the agency should have known that this editor sucks, right? From the agency standpoint, surely the person writing the blog shouldn’t be trying to do complicated formatting without understanding a bit about the software, right? Both assumptions are correct.

Do the Work

In Godin’s blog he says, “The work of the middleman is to inspect and recover. If your restaurant gets lousy fish from the boat, you don’t get to serve it and proclaim garbage in garbage out. No, your job is to inspect what you get, and if necessary, change it.”

He’s absolutely right. The issue in our example is that there is no middleman. I’m not saying there necessarily needs to be a person between the agency and the blogger, but the role is what’s important. Godin implies that this “someone” needs to be capable of inspection, knowing the limitations of the software, and to be capable of making the necessary changes or fixes.

Most well known bloggers do indeed know the ins and outs of their software and very often understand some coding techniques. This is how their posts always come out well designed, eloquently worded and beautiful on all devices. Some companies that are starting blogs haven’t developed these habits yet.

So, does the agency become the “middleman?” Does it become responsible for checking each blog post before it’s posted? Is the blogger responsible for learning the software?

Talk Early in the Process

The answer: The agency and client should have discussed this eventuality. The agency is responsible for starting the discussion since it, presumably, has encountered these issues before. But both parties are ultimately responsible for finding a common ground that advances the client’s blogging success.

“Garbage in garbage out” still applies technically. The solution isn’t to use GIGO as a justification for blame. The solution is to realize the technical hurdles present and help the blogger successfully negotiate the minefield of blog-software text editing.

This doesn’t have to be a client/agency relationship either. These ideas would apply similarly to inter-company departments if, for example, you ran an agency where the primary blog-writers aren’t programmers.

A good friend once told me that a person shouldn’t be “anti” something. They should be “pro” something. When the goal is success rather than absolution of responsibility, the job gets done.

The National Aviation Consortium: An Answer to the Aviation Skills Gap

A workforce skills crisis faces U.S. aviation manufacturers, the nation’s last major stronghold of manufacturing. They desperately need employees to fill crucial open positions in order to grow and maintain our global aviation leadership. While this may sound like good news for the scores of people who have recently found themselves unemployed, it’s not that easy. Aviation manufacturing employers require a specialized skill set and most applicants lack key qualifications. Jobs go unfilled and the problem persists.

The NAC logo evokes flight paths, wings and aviation.

Our agency, Greteman Group, has been helping aircraft manufacturers, flight support and aftermarket services for almost a quarter century. When I first learned of the National Aviation Consortium (NAC), I knew it could change the future of aviation. Through the consortium’s unprecedented training model, the industry will finally have the resources needed to soar above the current limitations.

Educational Partnerships Built to Meet Needs

Through a $15 million grant, awarded as part of the U.S. Department of Labor Trade Adjustment Assistance Community College and Career Training initiative, NAC bridges the gap between manufacturers and workers.It partners with employers to develop a standardized curriculum for today’s jobs, while providing relevant and accelerated training for unfilled positions. Five technical and community colleges across the country form the key pillars to the consortium, and the liaisons between employers and untrained workers.

Support with Valuable Perspective

Earlier this year, NAC conducted a request-for-proposal process, and we were selected for outreach support. We dove into developing a strategy and message that gave the consortium a strong foundational voice. However, we knew that in order to be heard, we first must listen.

Social media graphics accompanied the comprehensive social media strategy and implementation plan for Facebook, Twitter, YouTube, LinkedIn and Google+.

Each of the social media designs are optimized for the individual platforms. NAC’s digital branding has icons, headers and graphics that are consistent, recognizable and cool.

How do you create a brand that resonates with a seasoned veteran who’s been punching rivets for 20 years as well as with a kid fresh out of high school? A brand that speaks to a small machine shop and a global aerospace supplier? A brand for those doing the hiring and for those who desperately want to be hired? We needed to speak equally to them all.

We reached out directly to aviation employers and students. From large companies such as Boeing, Spirit AeroSystems and Cessna to small specialized manufacturers, employers told us what they needed. Through surveys and face-to-face intercepts at college campuses, manufacturing students shared their hurdles, goals and dreams. We found that the common bond between these two very different groups was their mutual desire to connect.

Billboards were designed for both digital and vinyl applications.

A New Brand Takes Flight

Armed with research and data, we built a campaign that would stand apart and resonate with the people who needed to hear it most, through two messages personalized to the particular audience. Move Yourself Up speaks to students eager to climb above their current circumstances. Trained and Ready confidently assures employers that NAC programs train students to hit the ground thinking. The tagline Education With a Flight Planunites both the student and employer-focused themes with a promise to deliver.

Four different email templates let colleges use their preferred email service. The template was programmed to utilize responsive design.

NAC’s new visuals convey movement and suggest success. Graphic arrows shoot up into the sky. Aircraft ascend, as do individuals. And a logo that suggests a pathway rising above the horizon, speaks to both aviation and the future. The visuals are put in motion through two targeted :30 TV spots with images that pop with vibrant colors and compelling animation. NAC’s branding was designed for a diverse set of outreach materials.

The consortium – which includes Wichita Area Technical College (Wichita, Kan.), Ivy Tech Community College (Ft. Wayne, Ind.), Guilford Technical Community College (Jamestown, N.C.), Tulsa Community College (Tulsa, Okla.) and Edmonds Community College (Lynnwood, Wash.) – now has a dynamic, customizable campaign with valuable outreach tools that include TV, radio, print, outdoor and social media. Each can tailor templates and messaging to their individual school’s needs and regional markets across the country. Education With a Flight Plan is taking off. NAC – Student TV – 2013 (0:30) from Greteman Group on Vimeo.