Skip to main content

Better-Than-Ever NBAA-BACE 2019

Las Vegas famously touts, “What happens here, stays here.” That normally may be true, but not last week. The happenings at NBAA-BACE 2019 will reverberate through the industry for months to come.

Blue Skies for Green Fuels

The industry’s goal to cut carbon emissions in half by 2050 resonated throughout the convention hall. Sustainable aviation fuel (SAF) provided by World Fuel Services powered every refueling aircraft departing Henderson Executive Airport (HND).

darren fuller world fuel services saf nbaa-bace 2019
World Fuel Services Vice President Darren Fuller at NBAA-BACE 2019

On Oct. 23, World Fuel Services Vice President Darren Fuller kicked off an expert luncheon forum about sustainability. World Fuel walked its talk by being carbon neutral at the show. It either used sustainable sources to meet its energy requirements at the show, or it covered them by carbon offsets through Europe-based Kinect, part of World Fuel.

World Fuel Services’ booth sported a tree that was donated and planted after the show.

The big takeaway: SAF is proven, safe, high quality and federally approved for use in all aircraft operations. “Engines cannot tell the difference,” said Steve Csonka, executive director, Commercial Aviation Alternative Fuels Initiative (CAAFI).

saf was a big topic at nbaa-bace 2019
SAF was a major topic at NBAA-BACE 2019.

Later that day, another forum – “I Want My SAF” – had people spilling out of the Innovation Zone to stand and listen from nearby aisles. All shared that customers are embracing the use of SAF and want aviation to be a more environmentally friendly enterprise. Bombardier Aviation President David Coleal urged attendees to exhibit sustainability leadership to the world.

NBAA and the General Aviation Manufacturers Association (GAMA) Business Aviation announced a Global Sustainability Summit next March in Washington, D.C., to accelerate SAF’s use and availability. They also encouraged people to register their SAF support pledge online. If you haven’t submitted yours, hope you will.

World Fuel Services and Satcom Direct held an in-booth agreement signing to integrate their software. This new relationship gives common customers a total solution to simplify their trip management. “We are always looking for ways to make it easier for customers to transact business no matter where they are, from the office to the cockpit,” says Malcolm Hawkins, senior vice president North American sales, World Fuel Services.

One of our favorite nooks on the convention floor was the always-busy Innovation Zone. You could dream a bit while checking out fanciful, futuristic unmanned aircraft systems (UAS) and urban air mobility (UAM) vehicles.

NBAA-BACE 2019 Static Display

Henderson Executive Airport showcased close to 100 of the latest-and-greatest aircraft. From the number of “Private Showing” signs cordoning off airstairs and the doing-business-attitudes of sales directors, it felt like people were there to do more than kick tires.

The newly unveiled Gulfstream G700 touts the tallest, widest and longest cabin in its luxury category. Client FlightSafety International used the show to announce it will provide factory-authorized training for the jet, designing a new full flight simulator for its Savannah, Georgia, facility, adjacent to Gulfstream’s headquarters.

Textron Aviation’s newly certified Citation Longitude features a Garmin G5000 avionics suite with autopilot and optional heads-up display and enhanced vision system; and flight controls by Collins Aerospace. The buzz at the static: it could be the best Citation yet.

We had fun checking out the SyberJet, a light twin that dates back to Sino Swearingen. Its SJ30i features a new interior, upgraded avionic suite and a friendly crew who loved talking about the plane.

This canary-yellow seaplane had colleague Jordan Walker’s number. It would be great for work or play.

Big-Thinking, Bold-Action Speakers

Basketball great Magic Johnson’s keynote supercharged the crowd. He shared how business aircraft have made his entrepreneurial life off the court a winning enterprise. Johnson gave a shout-out from the stage to Clay Lacy in the audience, acknowledging the benefit of owning a plane and having Clay Lacy Aviation manage it. “It’s put years on my life,” Johnson said.

“Jetman” Yves Rossy’s jet-propelled wing was on display in the front lobby throughout the show. A video screen beside it let you watch this Swiss fighter pilot turned human bird occupy the sky alongside jetliners. Seeing him outside your window would make you do a double take, would it not? Rossy took the crowd through his journey, which included many iterations before he hit the magic combination. His inspiration? Wile E. Coyote and the Acme rocket strapped to his back.

captain barrington irving jr received the american spirit award at nbaa-bace 2019

2019 American Spirit Award honoree Barrington Irving Jr. said as a youth, he never would have thought he was smart enough to fly an airplane. Everything changed when a pilot took an interest in him. His mentorship let Irving see he actually had what it takes to fly. And once Irving found out the pay pilots can command, he decided the left seat was for him.

“We don’t have a recruitment issue,” Irving said about the current pilot shortage. “It’s a marketing issue.” He encouraged the industry to “sell the finish line and remember the destination.”

Irving parlayed his 2007 round-the-world, youngest-pilot-ever, solo flight into a platform for encouraging other young people. His example helps spur students to pursue science, technology, engineering and math (STEM) careers. The crowd didn’t just give him a standing ovation. People leapt to their feet.

General Lloyd “Fig” Newton interviewed Major General Jeannie Flynn, who in 1993 became the U.S. Air Force’s first female combat pilot. She said she put more pressure on herself than superiors ever did. She was determined to not just be as good as her male counterparts, but to be better. That could help explain the three master’s degrees she earned in military operations, national security strategy and business administration.

Flynn’s seen many changes since the early days of flying fighter jets that didn’t even have GPS and now are “incredibly capable.” She laughed about serving as the real-life, superhero, role model for actress Brie Larson’s F-15 fighter-pilot role in the recent “Captain Marvel” movie. That kind of publicity doesn’t hurt in her current role as commander of Air Force recruiting.

Honoring an Icon

It fell to colleague Ashley Bowen Cook, Wichita Aero Club vice chairperson, to announce this year’s trophy winner: former Wichitan Clay Lacy.

(l-r): Ashley Bowen Cook, Greteman Group vice president/brand director, with Clay Lacy and Paul Bowen, former Wichita Aero Club trophy winner.

Lacy started flying when he was only 12 and went on to a storied aviation career. Flying F-86 fighter jets for the California Air National Guard. Flight testing the modified Boeing 377 Stratocruiser used to carry the Saturn rocket booster supporting efforts to put man on the moon. Flying the first Learjet into Van Nuys Airport in 1964 and serving as the Learjet distributor for 11 western states. Founding Clay Lacy Aviation in 1968, making it the West Coast’s first jet charter and executive jet management company. Winning the 1970 Reno Air Race. Developing the Astrovision camera system used in such movies as Top Gun and Armageddon. Flying more than 300 different types of aircraft. Retiring in 1992 from United Airlines after more than 41 years of incident-free flying. Generously giving to the restoration and operation of Wichita’s restored B-29 Superfortress, Doc.

Even closer to home, Lacy served as a reference for our book, Wichita: Where Aviation Took Wing. He should know. He was a key part of that history.

Flying Angels

We were among the 600 aviation enthusiasts who attended the Corporate Angel Network (CAN) gala at the Wynn. The silent auction, sponsorships and donations raised more than $510,000. Since CAN’s founding in 1981, it has flown more than 60,000 patients for needed medical treatment. It’s a fabulous event and most-worthy cause.

One for the Books

I haven’t captured everything that happened at the show, but hopefully my highlights convey that NBAA did it again. It brought the industry together. And magic happened.

This column originally appeared in the Oct. 31, 2019 issue of BlueSky Business Aviation News.


A Seat at the Table

The first time I visited a major aircraft manufacturer’s headquarters some 20-plus years ago, there was no mistaking the gender divide. Impeccably groomed men wearing dark suits occupied private offices and led meetings. Support staff sat in large open spaces that bustled with activity. They were all women.

Recently we attended a meeting at another major aircraft manufacturer. Our team sat at a large conference table filled with decision makers. All were women.

We celebrate this blurring – and outright rewriting – of workforce gender lines. Greater diversity brings broader perspectives, enhanced collaboration and an enriching of the talent pool. When all can contribute, top performers rise without discriminatory barriers holding them down.

Individuals are not the only ones to reap the rewards of diversity. Companies do, too. Management firm McKinsey reported in January 2018 that companies with management gender diversity are 21% more likely to experience above-average profits.

A Platform for Success

Our office is atypical in that it’s led by a woman, three women constitute its chief operating group and women outnumber men five to one. This may have happened because we offer a good work-life balance – something particularly important for colleagues raising children, serving as a caregiver or heavily invested in outside causes.

Sonia Greteman, agency president and creative director, founded Greteman Group 30 years ago when aviation wasn’t nearly as diverse as it is today.

Early in the life of our 30-year-strong agency, we worked ourselves ragged. We had to. We were a small team spread thin. As we’ve matured, we’ve learned to staff appropriately, to be right sized for the high-quality work we deliver to select clients. Within our agency we talk a lot about leadership, showing up and speaking up. Here are a few lessons learned that might be helpful to women on your team still working to earn their seats at the table.

Toughen Up

Early in my career, my boss – a woman – gave me a great piece of advice: “Never let them see you cry.” In other words, don’t take things personally. Process input rationally, not emotionally. Develop a thick skin. Learn to accept constructive criticism, defend your position and talk through points of difference. Working as a team requires trust and full, honest communication. Jimmy Dugan was right in “A League of Their Own” when he said, “There’s no crying in baseball!” There should be no crying in the workplace either.

That’s me, Deanna Harms, EVP, at one of the dozens of NBAA conventions I’ve attended since joining Greteman Group in 1996 and its chief operating group, or COG as we call it.

Exhibit Excellence

I’ve never found women to shirk from work. Quite the opposite. They pull their weight and more. Advice for anyone wanting to rise – don’t wait for a promotion before you contribute at your highest level. The title and accolades (and paycheck) come after you prove yourself, not before.

Sonia Greteman, pictured here with her troop leader and mother Judy Greteman, credits Girl Scouts as a key builder of her leadership skills.

I’d never ask someone to do something that I wouldn’t myself. With two younger sisters, I’ve always felt like a leader. But I also know that just being bigger, older or bolder doesn’t make you a leader. Others won’t follow if you don’t provide a clear path and ultimate destination. There needs to be a “why,” and a leader’s job is to help others find theirs. Loving what you do helps, too.

Look the Part

Invest in a professional wardrobe. Men learned the power of the suit long ago. Wear a jacket to show you mean business and shoes with sensible heels. Create a section in your closet just for work clothes – apart from your leisure and evening wear. The wrong attire diminishes your authority and calls your judgment into question.

Amplify Your Voice

If you’re invited to a meeting, speak up. Contribute. We want – and need – to hear your informed ideas and possibly contradictory opinions. Differing points of view can spur creativity and innovation. Listening to all voices helps ensure the best solutions are heard – and acted upon.

Ashley Bowen Cook, agency vice president and brand director, was the first woman to sit on the Wichita Aero Club executive committee and to serve as vice chair, a role she still holds.

Seek Inspiration

No mention of professional women in aviation would be complete without lifting up “The First Lady of Aviation,” Olive Ann Beech. As a woman in what was then very much a man’s world, Olive Ann was one of the first women to head a Fortune 500 company. She guided Beech Aircraft through its expansion in World War II after her husband, Walter, was hospitalized. He never regained full health and died in 1950.

The Beech Aircraft board of directors in January 1953, with Olive Ann Beech the sole woman.

While she was respected and admired for her vision and business acumen, she had her challengers. She squelched a corporate coup. Overcame order cancellations. Dumped a dismissive NY bank. Olive Ann prevailed, serving as chairman and president until 1968 and as chairman until 1982. She and Walter both received aviation’s highest honors, including induction into the Aviation Hall of Fame.

Fellow Wichitan Marge Setter and longtime friend of Olive Ann’s once asked why she always carried so much cash. She replied, “Maybe I don’t want to go back to the house if I decide I want to travel around the world.”

Here’s to expanding our table. To seating the best and the brightest around it. And to always being ready to fly.

This column originally ran in the Oct. 17, 2019, issue of BlueSky Business Aviation News.


Wichita Arts Council Honors Greteman Group’s Arts Advocacy

WICHITA, Kan. – Greteman Group is among the dozen Wichita-area individuals, cultural organizations and businesses to be recognized for furthering Wichita’s arts growth and development. The award, for Arts Advocacy, will be presented during the Arts Council’s 50th annual Art Awards dinner, 5:30-8:30 p.m., Thursday, Nov. 7 at the Wichita Art Museum. Tickets are available at WichitaTix.com.

“Few things elevate a community and an individual more than art,” says Sonia Greteman, agency president and creative director. “Art builds culture and shares ideas. I thank the Arts Council for putting together this evening of celebration.”

2019 Arts Council Art Award Winners

Outstanding Achievement in Art – Individual Award
Patrick Duegaw

Outstanding Achievement in Art – Youth Award
Lauren Zoller

Outstanding Arts Organization Award
ARISE Ensemble

Gordon W Evans Art Leadership Award
Connie Bonfy

Burton Pell Achievement in Music Award
Craig Owens

Arts Advocate Appreciation Award – Individual
Lela Meadow-Conner

Arts Advocate Appreciation Award – Group or Business
Greteman Group

Special Project Recognition Award – Group
Horizontes Project

Special Project Recognition Award – Individual
For Your Amusement: The Wonderland Park on Ackerman Island – Sara Joy Harmon

Arts Educator Recognition Award
Jim Hellman

Outstanding Achievement in Arts Programming ( New Award )
Wichita Art Museum – Monet to Matisse Exhibit

Chris Cherches Award
Wichita Public Library

History of the Art Awards

The Wichita/Sedgwick County Arts and Humanities Council established the Annual Arts Council Awards in 1969 to recognize and honor those businesses, foundations and individuals who have displayed consistent and exemplary support of the arts and humanities in Wichita/Sedgwick County. These awards focus attention on the importance of the arts as they relate to the quality of life in Wichita/Sedgwick County and honor those who have made major creative achievements or significant contributions to cultural growth or development.

The Keeper of the Plains plaza exhibit, situated on sacred ground, immerses visitors in the lives, beliefs and practices of the nomadic Plains Indians.
Striking monumental-scale installations share the riveting story of the Air Capital of the World to visitors passing through the city’s new Eisenhower National Airport.
Telling Wichita’s aviation story stands out as a highlight of our agency’s 30-year history. Now, you can read it in our book.
When the Tallgrass Film Association created a juried competition for women-directed, documentaries known as the DOXX Spotlight, we immediately signed on as the inaugural sponsor.

ABOUT GRETEMAN GROUP

Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, SmartSky Networks, Wichita Eisenhower National Airport, Clay Lacy Aviation, USAIG, King Aerospace, Piedmont Airlines, Aviation Partners and APiJET. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros. The agency celebrated its 30th anniversary April 1, 2019. gretemangroup.com


Turning Heads for Safety

One small idea can generate a big impact. For its latest safety poster in Aviation International News, USAIG partnered with the Helicopter Association International. An HAI HELI-EXPO 2019 contest submission inspired our creative: “One Last Look.” The message dramatizes the importance of thorough preflight checks and, hopefully, sparks operators to do that critical, final verification before takeoff.

More than a Checklist

A vibrant color palette makes graphics pop, drawing helicopter operators’ eyes to such key points as making sure all cowlings and doors are latched and no visible leaks or puddles can be seen. Body copy includes more lifesaving suggestions further highlighted by the poster graphics.

USAIG President and CEO John Brogan’s accompanying letter on the reverse side goes into more depth. Brogan reminds operators that even in urgent missions, a crew’s first responsibility is safety. This longer format conveys more supporting information and allows a further tie-in with HAI’s “Land and Live” directive for unsafe weather.

Increasing the Impact

A corresponding social campaign invites operators to use #OneLastLook to further the conversation. They post their thoughts or questions as to how preflight checklists lead to safe helicopter flights. A call-to-action asks pilots to “Share Your Experiences to Keep Others Safe.”

The stylized visuals and vital reminders encourage operators to hang up and refer to the poster – helping keep safety top of mind. And giving this safety-focused insurance company a chance to make a lasting impression. That’s worth another look.


Greteman Group Sponsors 2019 DOXX Spotlight

WICHITA, Kan. – In 2017, when the Tallgrass Film Association created a juried competition for women-directed, feature-length documentaries known as the DOXX Spotlight, woman-owned agency Greteman Group immediately signed on as the inaugural sponsor. Three festivals later, it continues that sponsorship.

“Our sponsorship underscores our commitment to amplifying women’s voices and our belief that stories have power,” says Sonia Greteman, agency president and creative director. “Each of this year’s DOXX entries will blow away viewers, but I know the Air Capital will especially embrace the winner: Fly Like a Girl.”

The DOXX Spotlight winner will debut at 4:15 p.m. Sunday, Oct. 20 at the Scottish Rite Center. Greteman will conduct a Q&A with director Katie Wiatt afterward.

2019 doxx spotlight award winner fly like a girl
Photo courtesy Fly Like A Girl.

Tickets for Fly Like a Girl can be purchased at https://www.goelevent.com/Tallgrass/e/FLYLIKEAGIRL.

The rest of the selections will screen throughout the weekend. All finalists will screen as official selections and all three films are eligible for the Audience Award for Best Documentary and a $2,500 cash prize.

Tallgrass runs October 16-20 in venues throughout downtown Wichita. It is the largest independent film festival in Kansas, evaluating close to 2,000 submissions a year. This year’s festival features more than 190 of the world’s best independent films. It also includes filmmaker labs, roundtables, gala parties and VIP events. Tallgrass has been included in MovieMaker Magazine’s annual “50 Film Festivals Worth the Entry Fee” for the past five years. Cash awards and other special recognition awards will be given. The greatest award, however, could be the experience itself.

In addition to Greteman, the 2019 DOXX Spotlight jury includes film critic Lonita Cook and Skye Borgman, director of the film Abducted in Plain Sight.

doxx spotlight 2017 winner robin berghaus
Sonia Greteman (l) stands with Robin Berghaus after presenting her with the 2017 DOXX Spotlight award for her film Stumped.

Previous DOXX Spotlight Winners

  • 2018 A Thousand Girls Like Me, Sahra Mani
  • 2017 Stumped, Robin Berghaus

“Let’s encourage young girls with a story to pick up a camera,” says Greteman. “The world needs to see what they have to say.”

ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, SmartSky Networks, Wichita Eisenhower National Airport, Clay Lacy Aviation, USAIG, King Aerospace, Piedmont Airlines, Aviation Partners and APiJET. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros. The agency celebrated its 30th anniversary April 1, 2019. gretemangroup.com


Clay Lacy Aviation Names Greteman Group Agency of Record

Recent Coverage

Scott Cutshall, vice president marketing, Clay Lacy Aviation | Photo courtesy: ©Dylan Patrick Photography Inc.

WICHITA, Kan. – Today the benefits of business aviation are well understood, but when Clay Lacy Aviation launched in 1968, the industry was still in its infancy. Over the past half century, the industry has matured. So has Clay Lacy Aviation. Its robust growth recently led it to name Wichita-based Greteman Group its agency of record.

“Clay Lacy Aviation has added locations on both East and West coasts, and expanded our services for the business aviation community,” says Scott Cutshall, vice president marketing. “The time has come for us to elevate our branded outreach and strategic, targeted marketing to accurately reflect who Clay Lacy Aviation is today.”

Clay Lacy has operations and offices across the county. Its four core services include aircraft management, charter, maintenance and a full-service fixed-base operation (FBO) in Van Nuys, Cal. Earlier this year, it opened a state-of-the-art, 66,000-square-foot maintenance, repair and overhaul (MRO) facility in Oxford, Connecticut, and another 86,000 square foot of office and shop space at Van Nuys Airport in Los Angeles. This FAA Part 145 repair station services Gulfstream business jets; Bombardier Learjet, Challenger and Global family of aircraft; Dassault Falcon jet models and Hawker aircraft. It is an authorized service center for the Embraer Phenom 100 and 300 and offers line maintenance on all other business jet aircraft.

Greteman Group will provide data-driven marketing, advertising and public relations designed to build the brand and generate leads.

“Clay Lacy Aviation’s iconic aviation brand stands apart,” says Ashley Bowen Cook, Greteman Group vice president. “We’ve admired the company for years. Its historic ties to Wichita and our aviation-focus led to this partnership. It feels right.”

ABOUT CLAY LACY AVIATION
Founded in 1968 by legendary aviator and industry pioneer Clay Lacy. Today, Clay Lacy Aviation is considered the world’s most experienced operator of private jets. Prominent individuals and leading corporations trust Clay Lacy for aircraft management, charter, maintenance, avionics, interiors and FBO services. The company has aircraft operations and regional offices across the U.S., including a full-service FBO at Van Nuys Airport in Los Angeles, and aircraft maintenance centers in Los Angeles, San Diego, and Oxford, Connecticut. Clay Lacy is the authorized dealer for the Quest Kodiak 100 Series II in the Northeastern U.S. With the most knowledgeable team in the industry, Clay Lacy delivers superior safety, service and value to aircraft owners and jet travelers worldwide. claylacy.com

ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, SmartSky Networks, Wichita Eisenhower National Airport, Clay Lacy Aviation, USAIG, King Aerospace, Piedmont Airlines, Aviation Partners and APiJET. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros. The agency celebrated its 30th anniversary April 1, 2019. gretemangroup.com