Wichita Business Journal Daniel McCoy

Print ads like this are part of a branding campaign for the National Aviation Consortium. The “Trained and Ready” tagline markets the competency of consortium graduates to potential employers. The campaign is by Wichita’s Greteman Group.

Excerpt from October 25, 2013 article:

Sonia Greteman, the firm’s president and creative director, says her company reached out via surveys to colleges, students and employers to gather information to help it develop the campaign.

What it found were students very much wanting to train for better jobs but not always sure how to do it.

The goal of the campaign, she says, is to present prospective students with a clear vision of what is possible through technical education because “they really are interested in moving themselves up.”

Click here to read more about Greteman Group’s involvement with the National Aviation Consortium: National Aviation Consortium plans shift into high gear at WATC

© Wichita Business Journal, 2013