A Return to NBAA-BACE in 2021
08.18.21 · Ashley Bowen Cook
The 2021 National Business Aviation Association Business Aviation Convention and Exhibition returns to Las Vegas after its 2020 move to virtual in response to the coronavirus pandemic. How will our industry’s most important U.S. trade show look this year?
Let’s consider the new event space, safe travel and what you need to do to prepare.
NBAA-BACE Moves Into the West Hall
The Las Vegas Convention Center (LVCC) has made some major changes since our last visit. An additional 1.4 million square feet of space has been added to the West Hall, expanding amenities, meeting rooms, outdoor spaces and more. NBAA-BACE exhibitors will be housed entirely in the West Hall, making it easier for attendees to explore and visit more of our exhibitors.
We anticipate another change at NBAA-BACE that attendees – whether welcome or not – have likely grown accustomed to: measures to mitigate the spread of COVID-19.
LVCC outlined detailed safety protocols for NBAA-BACE to comply “with the highest standards of safety, hygiene, cleanliness and quality.” The Center said it was closely monitoring state and local mandates as well as guidelines from the Centers for Disease Control (CDC) to ensure it and NBAA-BACE exhibitors and attendees comply with the latest information in public health regarding COVID-19. Protocols include making hand-washing facilities and sanitizing systems easily accessible as well as recommendations or mandates regarding masks and social distancing.
Beyond guidelines for attendees, LVCC is also a Global Biorisk Advisory Council (GBAC) Star Facility, an accreditation in gold standard cleaning, disinfection and infectious disease prevention.
Similarly, Henderson Executive Airport is certified Safety 1st Clean by the National Air Transportation Association, which provides “guidance on facility cleaning, disinfecting and operations in response” to COVID-19. Federal law also requires all people to wear a mask when at the airport.
Speaking of COVID-19… Plan for Safe Travel
Our clients saw an increase in desire to travel by private aircraft in 2020, which is continuing into 2021. The industry was not entirely surprised knowing business aviation has always offered a safe, time-saving alternative to commercial airline travel. During the coronavirus pandemic, business aviation’s appeal grew to include its more contained environment and fewer touchpoints.
Travelers boarding commercial flights, however, do not need to panic. Airports across the country, including our departure point at Wichita Dwight D. Eisenhower National Airport, are implementing COVID-19 mitigation measures in accordance with federal laws and state mandates.
Before we take off for NBAA-BACE, we will check in via the airline’s mobile app, show up early to complete a health screening and wear face masks in the airport and onboard our aircraft.
Time to Get Ready
As NBAA exclaimed earlier this year, “It’s on.” Exhibitors, who’ve been preparing for the show since June, are nearly complete in their preparations. Attendees, speakers and sponsors should take advantage of the next six to eight weeks to finalize their own show plans, including announcing their attendance, planning any meetings and prepping assets and press releases.
Announce Attendance. Activate your personal and business social networks to announce who from your team will attend the show. Ensure you give plenty of lead-up to the October 12 event, so your audiences know to pay attention – or schedule a meeting with you while you’re there.
Plan Meetings. For individuals and businesses who aren’t exhibiting, finding a private space to meet with clients, partners and vendors can be difficult. LVCC’s latest renovations open up more than 200 meeting rooms for use.
PR and Media Outreach. Are you announcing a new product or service? Introducing new leadership? Whatever messages you or your business need to make in the coming weeks are ideal for distribution at NBAA-BACE 2021 – but you need to plan now. Editors are already filling show dailies with stories.
What else do you need? Greteman Group assists multiple aviation clients with their NBAA action plans, delivering press releases to our extensive aviation media database and building campaigns surrounding the event. Are you ready to get ready? Let’s talk.