News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.

Workplace Wellness Lowers Healthcare Costs, Boosts Productivity

03.21.17 • Sonia Greteman

Pardon me while I jump on my wellness soapbox. Our agency just celebrated 10 years of working with the Wichita YMCA’s corporate wellness team, and it’s making a difference. Our pocketbooks certainly feel more fit. Our health insurance premiums just went down 15%, which is almost unheard of. That makes us want to kick up...

Simplify Your Website in 8 Easy Steps

03.09.17 • Heather New

You have a website, but it doesn’t work as hard or as well as you want. You don’t have the budget to start from scratch. There are some things you can do, though, to improve your site incrementally over time. 1. Make a clear sitemap. If it’s a mess, your navigation is a mess. You...

A Foundation Built on Prayer – and Work

03.02.17 • Deanna Harms

Saint Francis Community Services has been helping children and families since 1945. But it’s never had a dedicated giving arm. That changed in 2016 with the creation of The Saint Francis Foundation. We kicked off our support by meeting with members of the executive leadership, development, marketing and digital teams. A responsive website with a...

Stop Looking and Listen: The Importance of Sound Design to Video

02.23.17 • Barry Owens

A good eye can only get you so far in video making — you also need a good ear. Next time you’re on location, put the camera down for a few minutes and listen. There are birds outside, and traffic and wind. In the office, the air conditioner hums and there is a low murmur...

Because Content Rules, CMS Rocks

02.16.17 • Heather New

People come to your website to learn something. About your services. Your pricing. Your people. You name it. That’s why it’s such a good idea to have a website based on a content management system. A CMS puts content under your control. That is a very good thing. Before we talk more about why you...

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