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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

What CEOs Need to Know about SEO

06.08.17 • Sonia Greteman

If you’ve ever wondered why your marketing director cares about your website SEO so much – or if you’re unsure why SEO even matters – I wrote this column for you. My high-level overview won’t give you the tools to conduct SEO yourself, but it will shed light on why you ought to share your...

Better With Bots

06.07.17 • Deanna Harms

Be honest. Do you love or hate Apple’s Siri and Amazon’s Alexa? Do you find these artificial-intelligence, voice-command, digital assistants personable, helpful resources? Or wily, always-listening-behind-your-back snitches? Like me, you may consider them a bit of both. I just returned from a conference in Boulder, Colorado – aptly called Big Boulder – focused on today’s...

Rick Steves Schooled Me on Customer Service

05.18.17 • Sonia Greteman

Anyone who has ever attended the delivery of a new corporate jet or been part of the wining and dining rampant at the major tradeshows knows that business aviation understands and values the importance of relationships. But I must say that my recent two weeks in Sicily on a Rick Steves tour made me see...

Give Your Presentation Life: First Kill Your PowerPoint

04.17.17 • Ashley Bowen Cook

Serial entrepreneur Kenny Dichter brought more than his fiery brand of entrepreneurial evangelism to the Wichita Aero Club’s April meeting. He also presented a flesh-and-blood reminder that the best presentations maximize storytelling and connection. They also restrict visual aides to a critical few. And definitely do not include reading from a PowerPoint. The Wheels Up...

Welcome to a Drone-Filled World

04.06.17 • Deanna Harms

The future can terrify or thrill. Fortunately, the vision set forth at the March meeting of the Wichita Aero Club did more of the latter. Speakers Ben Marcus and Bob Brock proselytized about the wonders already here and others yet to come in the unmanned aircraft systems (UAS) industry. The change, they said, will be...

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