We developed and launched a content-managed, responsive website in two months – in time to tap into end-of-year charitable giving. We moved directly into phase two, which included use of new fundraising software for donor management, grant and gift tracking. It went live before CEEP conference. The website makes giving easy. Every page has a donate button and call to action placed on a large, can’t-miss-it banner image. Confidentiality keeps us from featuring actual children within the Saint Francis system, so we dug deep to find distinctive, compelling stock photography. Close-ups and environmental shots of people interacting and engaging in various activities convey emotion and foster connection. Language is kept simple and brief, with deeper content available as you drill down. Clear top-tier navigation is supported by clickable homepage visuals that show you how to give, volunteer and help. Another homepage feature highlights areas of greatest need. The content management system (CMS) lets you quickly switch out or reprioritize highlighted programs as needed.
Greteman Group really listens and understands what the key messages should be, and then comes back with creative solutions that raise up our ministry.THE REVEREND DAVID B. HODGES
The Saint Francis Foundation President and Saint Francis Ministries
Chief Development Officer