Our responsive website for Elliott Jets functions equally well across platforms: desktop, tablet, smartphone. A content management system (CMS) facilitates frequent updates, particularly important for the aircraft inventory and specifications page. The customized CMS accommodates a media gallery, information on aircraft buying and selling, team profiles, downloads and editable avionics listing. Every page features calls to action that boost engagement. Elliott Jets lists customer aircraft on its site as well as through social media channels and other aircraft sales avenues, both print and online. Branding and outreach all work to support Elliott Jets’ commitment to deliver an exceptional aircraft sales experience. The website and supporting ad campaign launched to acclaim at NBAA2014. A day-one press conference communicated Elliott Jets’ vision to media, who spread that message through high-profile articles in leading aviation trade publications. A cocktail event at the static display of aircraft drew crowds and communicated that this is a business going places.
Good things happen when you launch a new initiative from a proven platform.SONIA GRETEMAN
and creative director