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Business Aviation Marketing Solutions and an Evolution of a Legendary Brand

For more than 50 years, Clay Lacy Aviation has proven itself the world’s most experienced operator of private jets. World leaders and leading corporations trust Clay Lacy for aircraft management, charter, maintenance and FBO services. With aircraft operations and regional offices across the U.S. and the most knowledgeable team in the industry, the legendary company deserved an equally compelling website that showcases expertise, capabilities and diversity of service to aircraft owners and jet travelers worldwide. Launched in 2023, a new website at created a better user experience, generated customer leads and showcased the company’s expert service.


Gearing up Clay Lacy’s Northeast Expansion

Clay Lacy Aviation is not just a West Coast jet charter company – and they wanted the world to know it. For the groundbreaking on a multi-million-dollar expansion at its Northeast base in Oxford, Connecticut, we coordinated media coverage of the event and updated progress through articles, social media and targeted email campaigns. Videos showing construction progress and regionally focused public relations efforts updated potential clients and kept interest high. We worked closely with in-house marketing team to develop and implement an organic social media marketing strategy, helping grow its audience. Every campaign informed and engaged, delivering customers into the sales funnel, and helped fill hangar spots on the East Coast.


Filling up the Maintenance Pipeline

On of the most trusted aircraft maintenance, repair and overhaul providers, Clay Lacy Aviation has expertise in all of the major manufacturers, with convenient maintenance locations around the country. We created clear, engaging videos demonstrating their wealth of expanding services and invited customers to secure their maintenance spots especially during a high-demand times. Greteman Group also develops and deploys email drip campaigns, assisting in pilot recruitment and driving aircraft management. These targeted interactions establish Clay Lacy Aviation’s authority in the workforce and within aircraft ownership circles as excellence standard setter and thoughtfully better company. The combination is a legendary experience and results driver.