FlightSafety International stands apart as the world’s premier aviation flight training organization. Of the Fortune 100 companies that own corporate aircraft, 95% train with FlightSafety. So flight training is huge – but it doesn’t stop there. Think maintenance technicians, cabin attendants, schedulers and dispatchers. And the very training technology used. The company designs and manufactures full flight simulators for civil and military aircraft programs and operates the world’s largest fleet of these. Any flight training marketing we do needs to be true to who FlightSafety is – an organization that puts its customers at the center of everything it does. And has since its founding in 1951.
The Greteman Group team is customer focused, creatively excellent, quality minded, deadline driven and really great to work with.STEVE PHILLIPS
It is so easy to work with Greteman Group – I can’t imagine working with another agency.DIANA CLASEN
manager, corporate communications
For FlightSafety’s reimagined website, we worked with stakeholders around the globe. By translating recommendations into a working prototype in our custom-developed, content management system (CMS), both Greteman Group and FlightSafety could navigate the wireframe as if the site were already developed. Responsive design means the site works beautifully across multiple platforms. A simplified menu structure and navigation make pathways clear.
One example of creating a better experience for both the customer and FlightSafety’s team is the Information and Resource Center, a repository of marketing materials. We integrated brochures by pulling them directly into WordPress. Moving forward, now all content updates can be made directly in the CMS, saving time and money. SEO keyword analysis and supporting tactics increase search visibility across the site and – along with a true search function – help people find what they need. Quickly.
We leverage FlightSafety’s invaluable relationships with leading manufacturers and corporations through testimonials used in print and interactive materials. We promote key competitive advantages – quality, value, service, technology – with advertising and marketing materials that use checklists to clearly highlight FlightSafety’s undisputed benefits.
FlightSafety’s legacy of trust shines through everything.Deanna Harms
Our flight training marketing has helped recruit instructors with video testimonials designed for social media sharing, maximize opportunities for new learning centers across the globe, promote interactive programs like myFlightSafety and roll out such initiatives as Best of the Best instructor recognition and SafetyStar training incentives. A growing shift toward video enables us to highlight type-specific instruction for a wide variety of manufacturers and mission-specific scenarios that let you train the way you fly. An Aircraft Maintenance Technology independent readership study gave a Greteman Group-created FlightSafety ad its highest overall performance score.