One example of creating a better experience for both the customer and FlightSafety’s team is the Information and Resource Center, a repository of marketing materials. We integrated brochures by pulling them directly into WordPress. Moving forward, now all content updates can be made directly in the CMS, saving time and money. SEO keyword analysis and supporting tactics increase search visibility across the site and – along with a true search function – help people find what they need. Quickly.
We’ve helped recruit instructors with video testimonials designed for social media sharing, maximize opportunities for new learning centers across the globe, promote interactive programs like myFlightSafety and roll out such initiatives as Best of the Best instructor recognition and SafetyStar training incentives. A growing shift toward video enables us to highlight type-specific instruction for a wide variety of manufacturers and mission-specific scenarios that let you train the way you fly. An Aircraft Maintenance Technology independent readership study gave a Greteman Group-created FlightSafety ad its highest overall performance score.