Chicago-based Priester Aviation stands apart as one of the world’s most experienced providers of private travel solutions and aircraft management. Its drive for excellence spurred it to rethink how it tells its story. Extensive rebranding brings emotion and sophistication to a brand that used to look like everyone else.
A sophisticated, new palette incorporates unexpected plum and gold hues, a subtle salute to aspirational brands such as Burberry and Louis Vuitton. A classic pattern, elegant fonts and generous white space reinforce the luxury look and feel while communicating bespoke customer service. A new tagline – We take aviation personally – emphasizes Priester’s customization.
The classic, timeless look pays tribute to our heritage of treating customers like royalty while showcasing our services in a fresh, distinctive way.
ANDY PRIESTER
chairman/CEO
Prototyping simplified navigation, streamlined content and developed a distinct copy voice for a more intuitive user experience (UX). Subtle movement and messaging guides visitors. Calls to action and chat support advance the conversation. A selector tool sources empty-leg flights. An interactive timeline highlights the company’s rich heritage. Customer testimonials deliver strong word of mouth. A supercharged newsroom keeps everyone in the know.
