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Greteman Group Creative Marketing Agency Greteman Group Creative Marketing Agency

A New Brand for the Voice of Aviation Business

Since its founding in 1940, NATA has been the leading national trade association representing the business interests of general aviation service companies on legislative and regulatory matters at the federal level, while also providing education and services to its members to help ensure their long-term economic success. In 2023, it needed a new way to communicate its principles of professionalism, action and partnership in providing a voice for aviation businesses.


We are excited to highlight our contributions to our members’ success and role as industry connector through our new brand.


Shortened Name, Powerful Mark

We helped NATA, previously known as the National Air Transportation Association, update its branding and shorten its name to reinforce its mission and reflect industry growth and advancement. Standardizing its pronunciation as one word with a long A, NATA’s new bold, unique lettering, along with its trademark blue and orange, represents an industry that goes well beyond the United States. The new look demonstrates the forever-forward movement of aviation and the rich history of its members, wherever they are located.


Everywhere it Serves, Throughout its Products

The NATA brand evolution is carried throughout its family of services, including the industry-leading Safety 1st, Sustainability Standard, NATA Insurance Programs and others. Each mark signifies unity, progress, and continuous improvement and cohesively aligns with NATA. The tagline “On the Ground, In the Air, At the Hill,” describes its commitment to advocacy in all phases of aviation from safety training to governmental affairs, policies, and regulations. NATA allows members to tap into leading resources and a far-reaching pool of experts, creating relationships and partnerships that build businesses and secure success.