Our new emagazine, Eisenhower AIR, rethinks the airport’s external communications as more storytelling than sales. AIR alludes to the airport and airplanes. But also to the sky’s uplifting, limitless possibilities. A dynamic masthead keeps each issue fresh and teases season-appropriate content. Making it highly mobile friendly taps into its 88 percent mobile readership. Readers easily navigate through the varied articles with vibrant photos, playful illustrations and engaging copy. Within its pages, we share stories about people, the places they go and adventures they have.
We crowdsource stories by running contests, reaching out through digital channels or hitting the phones. We provide updates about new connections, amenities and travel tips. To reach new audiences, we work social media channels and run Facebook and Google banner ads. eBlasts let current enews subscribers know about this new magazine. Social sharing icons within AIR encourage readers to spread articles and help make the airport even more vital. Like a deep, clean breath of air.
Read the latest issue of AIR at flywichita.com.
In the first four issues, AIR generated close to 33,000 readers with an open rate of 13 percent, well above the 3 percent industry average. People spend twice as long with AIR than any other section on flywichita.com. Readers have come from 49 of the 50 states. The Web Marketing Association named Eisenhower AIR Best Travel Online Magazine in its 2017 Internet Advertising Competition (IAC) Awards.