Transforming Aircraft Data Into Airline Action

Aviation Partners and iJet Technologies – two trusted, Seattle-based firms – launched a benchmark-raising joint venture called APiJET. We worked with these industry leaders on the aircraft data service’s brand development, messaging and rollout. APiJET’s data service turns an airliner into a Smart Aircraft™ (even a 20-year-old Boeing 757). Airlines tap into timely, logic-driven insights that help predict and prevent outcomes.

In mid-May, we assisted with a media day attended by a select group of aviation editors and reporters. A briefing and demo were followed by a field trip to meet with Aviation Partners legendary founder and CEO Joe Clark. The day also included an important announcement: the first airline (Icelandair) has fully deployed the service across its entire fleet. Following media day, six industry and local publications featured APiJET’s launch and full-fleet deployment on Icelandair airliners, including Aviation Week, Geekwire and Avionics.

aircraft data service media day apijet
Reporters from AIN, Geekwire, Aviation Week, FlightGlobal and The Air Current joined APiJET leadership at Aviation Partners’ Seattle headquarters to talk to founder and CEO Joe Clark about the joint venture during a media day event May 14.

The Thinking Behind the Mark

APiJET offers such a game-changing service, it demanded an equally strategic identity. The wordmark’s ascending “A” incorporates Aviation Partners’ legendary winglet, tying the next-gen innovation back to the highly respected company. The lowercase center “i,” communicates the interactive focus. A custom font and the bold red-blue color palette feels fresh and right for the commercial aviation market.

Smart Aircraft for Smart Operations

The client had two big international shows in June. First, the Airline & Aerospace MRO and Flight Ops IT Conference in Amsterdam, then the International Air Transport Association (IATA) Aviation Data Symposium & AI Lab in Berlin, where CEO John Schramm and CCO Tom Gibbons conducted a live demonstration. APiJET’s live demo of the data service on an Icelandair airline in Seattle, Washington, created buzz at the show, while our live-tweeting stateside of the events across the pond provided a one-stop image and information resource for news organizations on social media: Read the Real-Time #SmartAircraft Feed on Twitter.

apijet aircraft data demo
APiJET and Icelandair team members assisted onsite in Seattle during the APiJET’s live demo of its aircraft data service in Berlin during the 2018 International Air Transport Association (IATA) Aviation Data Symposium & AI Lab June 20. Photo Courtesy APiJET.

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