Brand Managers at Greteman Group are dedicated to acting as an extension of the internal marketing team for the brands they serve. People in this position live and breathe everything about these brands, down to every little detail. Stephanie has been with Greteman Group for seven years, and she’s become quite a wealth of knowledge about aviation marketing. Through these five questions, she eloquently shares the events in her career journey that led her to where she is today:
What first inspired you to pursue a career in marketing?
I loved the idea of coming up with campaigns and messaging that would inspire people to make decisions. Way back when I entered the field things were not in the digital space we work in today, but still offered up many ways of reaching people. I knew it would evolve but I don’t think I realized just how much.
What aspect of aviation marketing is your favorite and why?
Aviation is such an interesting space but can be challenging for marketers. I love being able to say I helped my clients move the needle with their business goals and objectives. And let’s face it, aviation has an allure and excitement about it that leaves plenty of room for our creative team to work magic.
Both marketing and aviation are fast-moving industries. How do you stay up-to-date on the latest trends and innovations for each?
I subscribe to way too many aviation and marketing newsletters. I cannot read all of them but I try to skim headlines and if something interests me or is related to my clients or work, I take time out to read it. I also try to stay up to date on the competitive landscape by visiting websites, following social channels and paying attention to ads/messaging for those in the industry.
What is your favorite project that you’ve worked on so far in your seven years at Greteman Group?
Wow, that is tough. There are so many, I don’t think I can narrow it down to just one.
We did an online travel magazine called Eisenhower Air for the airport that was really fun. We interviewed many business leaders in the community and also highlighted some super cool travel destinations. Everytime we worked on a new issue I wanted to go visit that place.
Photoshoots are always a favorite of mine as well. Visiting a FlightSafety Learning Center in Denver to shoot pilots training in simulators and classrooms was another fun one.
For younger folks who might be considering a career in aviation marketing, what is a piece of advice that you would give them?
Be patient and let yourself learn. I remember when I first started out, there were many times I felt like I had no idea what I was doing. Looking back, I realize experiences and mistakes make you better. Don’t get me wrong, I am still learning everyday. This industry continues to evolve and change all the time. Those are the things that keep it interesting and keep me coming back for more.