Even Better Together
08.29.19 · Sonia Greteman
When two global aviation leaders come together, it has a huge impact on the industry. That’s certainly the case for the creation of FlightSafety Textron Aviation Training. This news-making, head-turning development establishes a new highpoint in pilot and maintenance training. One built on decades of unmatched experience.
This new company combines the unrivaled capabilities of aviation’s leading training providers for the iconic Beechcraft, Cessna and Hawker brands.
An Evolution for a Revolution
FlightSafety turned to Greteman Group to ensure a smooth rollout. The effort required a distinctive, new brand that retains both companies’ individual, well-established brand equity. For more than 40 years, FlightSafety has served Textron Aviation operators with world-class customer service and training. And Textron Aviation, well, it builds the aircraft.
The joint initiative’s brand builds on this legacy of trust while leveraging new offerings in the way of expanded services and enhanced technology. Messaging gives pilots and technicians a riches of convenient, career-enhancing training opportunities. Consider FlightSafety Textron Aviation Training’s 89 full flight simulators. Its 49 aircraft models available in 17 locations throughout North America and the United Kingdom. Its increased efficiencies and innovation.
A comprehensive brand standards helps ensure consistency. Digital and print collateral communicate the new brand look and competitive advantages. A new website gives customers an intuitive, easy-to-use resource for training opportunities and locations. Additional multimedia assets, including a video that will be showcased at NBAA-BACE, further promote the rollout.
Putting Customers First
We’re proud to be part of this game-changing effort and the customer-first philosophy it exemplifies. It’s a great day for aviation training.