In 2017 when I agreed to be the co-host of the Making a Marketer Podcast, I could never have fathomed the marketing industry leaders I would interview and the lessons that I would learn in our first hundred episodes. In fact when I look back to the moment when I agreed to play this part, I don’t think I considered that we would even record this many episodes!

My journey as the co-host of this podcast has taught me so many things, and it’s also opened my eyes to so many different facets of marketing strategy. There is a lot to know, and there are so many different niches. The best part of all is that I use so much of what I’ve learned so far every single day in my role as Social Media Manager at Greteman Group.

Here are ten nuggets of marketing genius that have stood out the most to me after recording our first hundred episodes:

Always be Innovating

Ep. 54 – Duncan Wardle

As a marketer, how do you make it a daily point to think differently? Duncan Wardle, Former Head of Innovation and Creativity at Disney, reminds us in episode 54 that “If you don’t like change, you will hate irrelevance.” We have to keep an open mind and be accepting of new ideas in order to keep our brand relevant in this fast-paced world we live in.

Consistently Promote Your Own Content

Ep. 40 – Erik Fisher

In episode 40 featuring Erik Fisher, we talked about the actual marketing of our marketing podcast. Sure, we can talk about marketing on our podcast as much as we want, but if no one knows it exists, then what’s the point? Content creation isn’t necessarily an “If I build it, they will come” sort of scenario. You need to come up with creative ways to distribute your content to the masses, and social media platforms are fast and obvious outlets.

Make Your Content Accessible to Everyone

Ep. 75 – Alex Heinrich

Do you devote time to filling in the alt text when you’re posting to your website and social media channels? Content accessibility is something that often gets overlooked by content marketers. In our 75th episode with Alex Heinrich, we talk about the ease and importance of taking the extra step to make your content accessible to everyone.

Video Content Will Only Keep Growing

Ep. 104 – Rob Balasabas

Over the last decade, video content has continued to grow and evolve with the fast-paced world of digital marketing. It’s imperative that brands who want to remain relevant adopt a video strategy, and not only that, a MIX of video content types. Does your brand use Instagram Reels to show off your company culture or behind the scenes happenings? Maybe you have former customers who are willing to provide video testimonials for you to use in your marketing mix. Keep an open mind and stay innovative.

Keep The Human Element in our Marketing

Ep. 46 – Mark Schaefer

As we all know and often tend to forget, the being who is consuming our marketing efforts will always be, at the end of the day, a human. Whether your industry is B2B or B2C, it should always bring an air of being human-to-human. Mark Schaefer, author of Marketing Rebellion, explained the importance of why we need to think differently and be human in our marketing efforts in the memorable Episode 46 of Making a Marketer.

Ask the Right Questions

Ep. 90 – Angus Nelson

In marketing, we are in a constant get-to-know you phase with our clients. For us to successfully speak to a brand, we need to know them inside out, top to bottom. When we come into meetings prepared with the right kind of curiosity and intent, it helps to build trust and deepen our connection with and understanding of the client and their marketing goals. Our conversation with Angus Nelson on episode 90 of the podcast arms our audience with some motivating tactics to do this.

Stay Consistent

Ep. 50 – Andrew and Pete

Consistency in content depicts to your audience and your fans who you are and what they can come to expect from you. In fact, if you do it right, people will organically start to come back to your social media channels and/or website to see what you’re going to do next. Finding a way to regularly create engaging content gives your audience something to look forward to, and it also gives them some ownership in the brand experience as they engage more and more often. In episode 50, Andrew Pickering and Pete Gartland leave our listeners with some motivating ideas on how to do this.

Making a Marketer Podcast recording of episode 50 featuring Andrew and Pete.

Develop Influence Through Shareable Content

Ep. 96 – Dan Gingiss

One of the most powerful ways to prove brand relevance is by creating an experience where your consumers want to share you with their whole world. This can be as easy as a retweet, or as fun as creating a beautiful, “Instagram-able” environment where people just can’t help themselves but share something special about you. The important thing is to keep an open mind and know what your audience really appreciates about your brand, and how that can tie into other interests that they might have. Dan Gingiss gave some fantastic examples of how to do this in Episode 96.

Be Strategic in Your SEO Efforts

Ep. 56 – Brie Anderson

Marketing strategy should always start with setting goals. How can we truly be strategic if we don’t know what success looks like? In episode 56, fellow Wichita native Brie Anderson talked about how to set goals, and to use strategic SEO tactics to achieve marketing success. She drove home a very solid point by saying “If you don’t know your audience — who you’re marketing to, or who you’re trying to sell to… who you’re trying to reach — then you can’t have a strategy, really.”

Make the Customer the Hero of Your Story

Ep. 100 – Ann Handley

Successful marketing boils down to messaging, with the main focus being on our end user. In everything we do as marketers, it’s crucial to make the customer the hero of the story, and to speak to and with them instead of constantly talking about ourselves. In episode 100 of Making a Marketer, Ann Handley explains in more detail how our content can be used to show an empathy for our customers and to make them the true hero.