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Retail Website Design for NewMarket Square Improves Ease of Use for Visitors and Admin Alike

We created our first complete SmartParts site for Slawson Companies’ NewMarket Square commercial development. It launched in March 2017. Collaborative meetings with the Greteman Group and Slawson teams determined everything from site architecture to information hierarchy. The main client request was for a store directory that was easier to update and would grow with NewMarket Square as the center continues to add stores. Our solution delivers a color-coded, interactive directory unlike most major retail centers. Slawson’s team says it’s so easy to use. As new properties open, changes can now be made in minutes rather than hours. Large lifestyle photography and witty copy engage and delight users. Simple navigation and optimal search tools enhance the user experience. Special events and promotions drive engagement and return visits.


The new site elevates the user experience exponentially – both externally and internally.

Slawson Companies
former VP of commercial development