How do you market the hospital of the future? That’s now here? Working with Via Christi Health, we covered all bases: digital, outdoor, print and broadcast. We started with an attention-getting :15 teaser and, once we could shoot inside the hospital, followed that with a :30 TV spot and longer-form video featuring key staff and people eager to have this great new resource. We still haven’t decided whether the retired couple or expectant parents were the most excited.

Via Christi's Open House Announcement
Via Christi’s Open House Announcement