Using Website Analytics to Develop New Digital Products
04.11.11 · Sonia Greteman
Modern website analytics technology has blown open the pipeline of usage data. Website owners and marketers have a wealth of information about their site visitors: where they’re from, what technology they’re using, what content they find most interesting and more. By digging a little deeper into this data, companies can draw informed conclusions that help them develop digital initiatives that deliver big time.
Signature Decides To Develop An iPhone App
When Signature Flight Support, the world’s largest FBO, wanted to develop additional platforms to deliver fuel prices and service information to customers, they didn’t need to conduct expensive research. They could, and did, spend time with their website analytics. From that they made a simple connection.
Traffic stats to SignatureFlight.com showed a high usage of mobile devices, particularly the iPhone. This helped drive the decision to have Greteman Group develop iFBO, a mobile app featuring Signature’s industry-leading fuel price calculator and location services information.