Vision’s defined as the state of seeing. So it makes sense that when creating or rethinking a brand, you want clear eyes. Ones fully capable of locking in on your strategic advantages, unique value proposition, brand essence or whatever buzzword you want to call it. A vision board helps you home in. To see potential iterations of a look and feel. A color combination, photo style or type treatment. To generate choices and directions without over thinking them. To quickly get ideas in front of decision-makers for feedback.
A vision board saves time by adding clarity, accelerating decision-making and reducing unknowns. It encourages you to try new things and color outside the lines, then helps you think things through and to view those thoughts tangibly and holistically. And to ensure the face you’re presenting to the world is the right one.