In the ever-changing industry of digital marketing, it takes passion and drive to stay ahead of the game. For Greteman Group and our clients, that’s where our digital strategist Cory Capps comes into play. Cory joined our team last fall and hit the proverbial ground running, providing invaluable insights and top-notch digital marketing skills. Cory graciously broke away from his analyzing and optimization efforts to answer five quick questions. He’s a guy you want to know.  

1. What attracts you to digital marketing?

The fast-paced, always-evolving nature of the industry. When I was starting my internship during my last year of college, I remember feeling extremely unprepared since there were already new strategies and tactics from what I had just learned in my classes. That motivated me to learn as much as I could. I realized I would always need to continue learning to stay ahead of it. I like that challenge.

2. What is your favorite thing about digital analytics and reporting?

Measuring effectiveness and discovering insights. Digital marketing provides so much data to measure, it can be overwhelming to sift through everything to find meaningful nuggets. I enjoy drilling down and gaining an understanding of which efforts are (or aren’t) performing well and producing actionable strategies that improve overall ROI.

3. What has been a career challenge that you experienced and conquered?

With how much this industry changes, I’d be hesitant to claim that I’ve conquered any aspect. But I continue to strive for proficiency in data integrity. Data accuracy and consistency create the foundation to building robust reports that deliver valuable insights. It isn’t easy to set up sophisticated tracking abilities across a variety of marketing channels to holistically observe KPIs. That’s where the magic happens. 

4. Which insights do you feel are the most important when reporting performance to clients?

Whatever aligns with their business goals and objectives. Ultimately, we need to answer “What’s working?” “What isn’t working?” and “What are our next steps?” 

5. What is your favorite part about working on our team?

I have two: working with and being surrounded by such talented colleagues, and having interesting and fun clients to support and help succeed.