No one knows how widespread or how severe the swine flu epidemic will be. The Centers for Disease Control isn’t taking any chances. It’s leveraging social media to provide the public with critical, up-to-the-minute information. And it’s working.

This traditional, conservative organization’s use of digital media highlights how these new tools can combat rumors with facts. Check out this AdAge article for insights about the CDC’s crisis-communication efforts. It might just fuel some thoughts about how you, too, can better take advantage of these direct, real-time delivery channels.