Jen Cole eats, sleeps and breathes social media, which is why she recently joined Wichita-based marketing agency, Greteman Group. She plans to use her role as social media manager to help the agency’s clients build their brands through socially engaged online communities.
“I help brands develop unique voices that manage to be relevant and authentic while also being human,” says Cole. “You want to feel that there’s a person at the other end of the conversation.”
Cole should know. Her extensive background encompasses 10 years of social media marketing. She’s done everything from owning her own agency to running social media for the globally renowned, U.S.-based Social Media Examiner. She has hosted several live-streamed shows and cohosts her own podcast, Making a Marketer. As she likes to say, “Community is my aesthetic.”
“Jen has learned how to be strategic yet genuine in her approach to social media, which is rare,” says Greteman Group Vice President Ashley Bowen Cook, who oversees the agency’s digital department. “In addition to her proven skills, we appreciate that she does everything with a smile. That helps in any work environment, but especially in today’s fast-paced world. Jen stays nimble and responds quickly.”
Previously, Cole was co-owner of X-Stand Standing Desk, a relationship marketing account manager for NOW Marketing Group and a community manager for the Social Media Examiner. She co-founded DepICT Media and owned Backspace Media. Earlier in her career, she managed social content for Sullivan Higdon & Sink and RSA Marketing.
Cole earned a bachelor’s degree in psychology from Northwestern Oklahoma State University and an MBA from the University of Phoenix. Her volunteer experience includes ongoing, multiyear support coordinating social media for Digital Wichita, managing social media as a 1 Million Cups organizer, and serving as a mentor for the Leukemia & Lymphoma Society.
ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, Wichita Eisenhower National Airport, Clay Lacy Aviation, JetHQ, USAIG, King Aerospace, Signature Flight Support, Vantis, Piedmont Airlines and Aviation Partners. It also supports causes and clients such as the Tallgrass Film Association, Mark Arts, the City of Wichita, Wichita Water Partners, AGC Kansas, GLMV Architecture and MKEC Engineering. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros.