A Foundation Built on Prayer – and Work
03.02.17 · Deanna Harms
Tools That Do the Job
We developed and launched a content-managed, responsive website in two months – in time to tap into end-of-year charitable giving. We moved directly into phase two, which included use of new fundraising software for donor management, grant and gift tracking. The website makes giving easy. Every page has a donate button and call to action placed on a large, can’t-miss-it banner image. Confidentially keeps us from featuring actual children within the Saint Francis adoption and foster system, so we searched high and low to find distinctive, compelling stock photography. Close-ups and environmental shots of people interacting and engaging in various activities convey emotion and foster connection. Language is kept simple and brief, with deeper content available as you drill down. Clear top-tier navigation is supported by clickable homepage visuals that show you how to give, volunteer and help. Another homepage feature highlights areas of greatest need. The CMS lets you quickly switch out or reprioritize highlighted programs as needed.
Working the System, Starting in Our Nation’s Capital
The 2017 Consortium of Endowed Episcopal Parishes Conference provided a powerful national platform for introducing Saint Francis to a select, valued audience. Saint Francis kicked off this prestigious event with a 15-minute presentation at the National Cathedral in Washington, D.C. We assisted Saint Francis’s CEO, president and a board member with their presentations and created a video that communicates how Saint Francis puts the gospel in action. How it works the system to make the impossible possible.
That’s what we were praying for.
A Home for Healing
One of Saint Francis’s most life-changing efforts is the opening of Clover House. Before the girls – ages 12 to 17 – moved in, it was blessed as a sacred space. We captured the event on video to use in donor outreach. We created nature-inspired notecards, available with a donation or as donor leavebehinds, to generate funds and awareness for Clover House. We love new beginnings.