Royal Caribbean’s ongoing dedication to helping its teammates live better, healthier lives led to some big changes in this year’s annual wellness fair. Fresh, bold creative set the tone and let staff know at a glance that this was one not-to-miss event.
A fun, compelling teaser email kicked things off, while posters throughout the Miami headquarters built anticipation and kept interest high. Each employee received a personal invitation with event details sure to drive attendance. Supersized banners helped attendees navigate the event while a Fit4Life handout tied everything together with great tips to inspire ongoing healthy lifestyle changes. Which, let’s face it, is a great benefit for the company, too. The campaign was a huge success: participation in the employee health assessment more than doubled over the previous year.