One of Wichita’s biggest travel pain points has been the lack of an affordable direct flight to Denver, one of our community’s top destinations. Many travelers have driven, flown out of another airport or maybe not taken the trip at all due to the mile-high fares. That changed in August 2018 when ultra-low-fare-carrier Frontier Airlines returned to our market. We quickly went to work getting the word out.
The Power of Digital
Google banner ads and Facebook promoted posts targeted both business and leisure travelers, encouraging them to participate in our Mountain Time online contest. An email blast to the airport’s database, a graphic on the airport’s website homepage and organic social media extended our reach even more.
Easy to Enter, Everyone Wins
To enter, people simply selected what they would most like to do from a list of key Denver-area activities. The top Rocky Mountain activities submitted? Hiking, the Red Rocks amphitheater and Denver zoo. In addition to reminding people about the unique fun Denver offers, it educated them about this new travel option and its better-than-ever low fares.
Engaging and Educational
The three-week contest generated the airport’s highest number of entries to date: more than 2,000. It also increased engagement with people spending more than two minutes onsite, visiting other pages on FlyWichita.com to learn about flights, parking, promotions, news and more. The randomly selected winner snagged two $250 travel vouchers on Frontier from Wichita to Denver, a two-night downtown hotel stay, two Denver CityPASS tickets and five days of free airport parking. Don’t know about you, but with prices like Frontier’s, we’re ready to grab our bags and head to the Rockies.