WICHITA, Kan. – Jennifer Herring understands project management. Which is a good thing given the volume of work flying through Greteman Group, an aviation-focused marketing agency. In her role, Herring manages all workflow, from project initiation through to successful completion. That includes brand development, digital campaigns, websites, tradeshows, videos, collateral, direct mail, large-scale environmental signage, well, you get the picture.
“Jennifer’s role requires her to be our agency’s air traffic controller ,” says Ashley Bowen Cook, vice president and brand director. “She sees all the individual activity coming in, while maintaining a 40,000-foot view of the entire process. Her direction ensures maximum efficiency and quality outcomes.”
Herring brings a diverse management background to her position. She has lessons learned from owning her own small business and, at the other end of the spectrum, working for a leading national retailer. Her expertise in digital marketing, logistics, printing, business development and management make good things happen – on time, on budget and on brand. She has developed a discerning, creative eye from years serving as an adjunct college instructor in computer graphics, illustration, imaging and layout.
“I have a process-oriented mindset, but a personality that welcomes collaboration and pulling together as a team to achieve common goals,” says Herring. “I found an ideal home for my skillset at Greteman Group.”
ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, Wichita Eisenhower National Airport, Clay Lacy Aviation, JetHQ, USAIG, King Aerospace, EPIC Fuels, Signature Flight Support, Vantis, Piedmont Airlines and Aviation Partners. It also supports causes and clients such as the Tallgrass Film Association, Mark Arts, the City of Wichita, Wichita Water Partners, AGC Kansas, GLMV Architecture and MKEC Engineering. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros. gretemangroup.com