Medical practice management software provider PDS Med has named Greteman Group agency of record. The Hutchinson, Kan.-based firm, with subsidiaries PDS Cortex and MDsuite, supports physicians’ offices nationwide and has for more than 40 years. It offers a customizable medical practice management and electronic health records software that deliver superior and intuitive solutions for virtually every type of medical office.

“Smart services need equally savvy branding and marketing,” says Kim Snare, PDS Med director of marketing and sales. “One conversation with Greteman Group convinced us they were the right marketing partner. Their team quickly understood our objectives and where we want to take our brand.”

Greteman Group’s scope of work includes a complete rebranding, including a new name and identity, masterbrand platform with subbrands, brand voice and visuals, website, sales collateral, tradeshow booth and social media support.

“With PDS Med, doctors spend less time managing records and business practices and more time providing quality care to patients,” says Sonia Greteman, agency president and creative director. “We plan to develop a brand that efficiently and effectively communicates the company’s core competencies so its team can concentrate on taking care of clients.”