Google Analytics tells us that 10 percent of visitors to our site come from a mobile browser. What do your analytics tell you? If you’re an airframe manufacturer, flight support or aftermarket provider that percentage may be even higher – making it even more important to make your website friendly for those on the go.

With responsive design, your website can automatically adjusts to the visitor’s screen size – arranging images and text specific to the device. It can – and probably should – also reduce content as needed for smaller, mobile devices. Whether visitors search from a desktop computer, tablet, smartphone or even a game console, you want them to enjoy the best user experience possible.

One and Done

Responsive design helps future-proof your site so it’s accessible to the ever-changing devices and browsers out there. I’m not going to go all technical on you discussing the coding that goes into creating scalable images and layouts that adjust based on the screen-size you’re using, but the end result is a smart, seamless interface.

In the early ’90s, our clients were hanging back, waiting to see how this World Wide Web thing developed before investing in a site of their own. Today, most would say their websites are their number-one marketing tool. As such, you want your site to put its best foot forward. Looking good. Working great. Advancing your company on multiple platforms.

With responsive design, your website automatically detects what device you’re on and adjusts content and visuals accordingly.

This article originally appeared in the July 12 issue of BlueSky Business Aviation News.