We’ve pulled out all the stops for a :30 TV spot for the Kansas State Fair. It honors an event that “Never Gets Old.” Personally, the spot never gets old either. I can watch it over and over and find something new to laugh about each time.
This is Greteman Group’s ninth year as the fair’s agency of record – and the creative just keeps getting better and better. And that’s saying something. Our very first campaign won best of show at the International Association of Fairs and Expos – and we’ve racked up lots of other wins, including a Telly for the 2011 spot.
Kick Up Your Heels
This one’s my favorite so far. I dare you to watch it and not want to don a straw hat and join in the party of a century. Yes, the Kansas State Fair’s turning 100. And, believe me, this celebration won’t be like your great granddaddy’s.
The commercial features a boater-hat-wearing, party-horn-blowing, cowboy-boot-kicking, banjo-picking barker welcoming one and all. The centennial event’s fun-loving mascot gives a high-energy performance that takes us through several fun favorites – the carnival, midway and entertainment. A starry night sky serves as a beckoning backdrop throughout the spot.
Love That Local Talent
The campaign also includes outdoor and radio. Kansas musicians in the broadcast spots include Tom Page on vocals, guitar, mandolin; Richard Crowson on banjo; Jonathan Eaton on bass; Tommy Crabb on percussion; and Charlie King for voiceover. Statewide marketing efforts support the fair, which runs September 7-16.
Here’s a head-scratcher for you to ponder. The first Kansas State Fair was held in 1913, making the 2012 event the 100th fair. The 2013 fair will be the official 100th anniversary. You do the math.
Watch the video and use the lyrics below to sing along.
100 Years of the Kansas State Fair Lyrics
A hundred years of the Kansas State Fair
Put on your boater and I’ll meet you there
Hop on the vittles.
Jump on the rides
Hit the big shows
(and some shows on the side)
Your great big party
a blast from the past
It’s a hundred years
and a million laughs
September 7th through the 16th in Hutchinson
Let’s have a hundred more
Cuz I’ve been told
The Kansas State Fair
NEVER GETS OLD