Signature Flight Support brought it all together at the recent NBAA Schedulers & Dispatchers Conference in San Diego. It launched a groundbreaking loyalty program and an aviation card that complements and builds upon Signature’s already-strong, values-added program, Signature Status.
Real Rewards for Real People
The new Signature TailWinsTM customer loyalty program serves pilots, crews, schedulers, dispatchers and flight departments. Rewards range from travel and technology to watches and purses. And more. Those who sign up also have the option of donating their points to charity and sharing with crewmembers. How cool is that?
Leveraging the Show
To support the program launch, Greteman Group created a TailWins logo, messaging and look that work alongside Signature’s distinctive brand. Prior to the rollout, coming-soon posters and counter cards appeared in domestic FBO locations, building interest and awareness. Rack cards, point-of-sale stands and posters were placed in FBOs the day of the launch. Staff (at both the S&D conference and the FBOs) sported Ask-Me-About-TailWins buttons. Signage and materials in Signature’s conference booth put TailWins front and center. Digital efforts included a website landing page, branded rewards site and multiple email blasts. A business-card-sized scout card was placed in attendees’ bags given out at S&D registration. The card’s QR code led to a landing page with program details. A print ad in trade publications is running now.
Signature created a real buzz at S&D. With schedulers and dispatchers such key target markets, it proved to be the perfect show to launch this program. Sign-ups within the first 48 hours more than exceeded expectations and the number continues to grow. In an industry that relies on the highest levels of service, FBOs and charter companies use the show to build relationships. A rewards program such as Signature TailWins goes far in the relationship-building department. The good, good, good vibrations in the booth said it all – Signature’s customers love this new program.
More About the Program
Participants sign up online and begin accumulating points that day for fuel (both AvGas and Jet-A) and handling at Signature locations in the States and several locations abroad. (Watch for this to expand soon.) You earn double points if you sign up and use the Signature Flight Support aviation card, underwritten by U.S. Bank and Multi Service Aviation, on those purchases. Members can also earn points for purchases of fuel wherever the U.S. Bank Multi Service Aviation card is accepted, worldwide, at over 7,500 locations and in 190 countries.