Greteman Group Creative Marketing Agency Greteman Group Creative Marketing Agency

Public Relations, Press Conference at 40,000 Feet

Denver’s a city on the rise. To meet the needs of current and prospective customers based in the region and traveling there, Executive AirShare announced the opening of its first base in the Rocky Mountains in summer 2018. And we were there to help. We invited reporters to a special event at Centennial Airport that included a public relations press conference and demo flight on Executive AirShare’s Embraer Phenom 300 with company CEO John Owen. The expansion generated coverage from area and aviation press, including The Denver Post, Denver Business Journal, ColoradoBiz Magazine, The Wichita Eagle, Wichita Business Journal, Aviation International News, Aviation Week and Aviation Pros. The news generated more than $300,000 in advertising equivalency across 109 media mentions.

I trust Greteman Group to work with reporters proactively and responsively.

Executive AirShare
former VP of marketing and customer experience

Leveraging Our Rocky Mountain High Online

A special page on the website offers access to the news coverage, as well as a testimonial from Denver launch customer Robert Cohen, Colorado-based chairman and CEO of IMA Financial Group. It also provides a handy one-minute travel assessment to see which of its plans best fits a traveler’s needs – whether that’s their charter service or the unique day-based fractional ownership operation the company is known for. Targeted outdoor, digital ads and organic social media helped get the word out. We helped communicate how Executive AirShare provides the benefits of private aviation while delivering the most for owners’ travel dollars. Events such as the demo flight help build relationships with aviation, luxury-service and metro reporters hungry for quality news and reliable information.