Greteman Group Creative Marketing Agency Greteman Group Creative Marketing Agency

A Press Conference at 40,000 Feet

Denver’s a city on the rise. To meet the needs of current and prospective customers based in the region and traveling there, Executive AirShare announced the opening of its first base in the Rocky Mountains in summer 2018. And we were there to help. We invited reporters to a special event at Centennial Airport that included a demo flight on an Embraer Phenom 300 with Executive AirShare CEO John Owen. The expansion generated coverage from area and aviation press including The Denver Post, Denver Business Journal, ColoradoBiz Magazine, The Wichita Eagle, Wichita Business Journal, AIN, Aviation Week and Aviation Pros.

I trust Greteman Group to work with reporters proactively and responsively.

Executive AirShare
former VP of marketing and customer experience

Leveraging Our Rocky Mountain High Online

A special page on the website offers access to the news coverage, plus a testimonial from launch customer Robert Cohen, Denver-based chairman and CEO of IMA Financial Group. It also provides a handy one-minute questionnaire to see which of its plan best fits a traveler’s needs. Targeted outdoor, digital ads and social media helped get the word out. We helped communicate how Executive AirShare provides the benefits of private aviation while delivering the most for owners’ travel dollars. Events such as the demo flight help build relationships with aviation, luxury-service and metro reporters hungry for quality news and reliable information.