Leveraging Our Rocky Mountain High Online
A special page on the website offers access to the news coverage, as well as a testimonial from Denver launch customer Robert Cohen, Colorado-based chairman and CEO of IMA Financial Group. It also provides a handy one-minute travel assessment to see which of its plans best fits a traveler’s needs – whether that’s their charter service or the unique day-based fractional ownership operation the company is known for. Targeted outdoor, digital ads and organic social media helped get the word out. We helped communicate how Executive AirShare provides the benefits of private aviation while delivering the most for owners’ travel dollars. Events such as the demo flight help build relationships with aviation, luxury-service and metro reporters hungry for quality news and reliable information.