Your social media channels are the digital frontline of your brand. Building a social media following on Facebook is like having a fan club, but instead of screaming teenagers, your audience includes potential customers who are cheering for you. This is important because it allows you to connect with your audience on a personal level and create a sense of community. Plus, having a loyal following can lead to more engagement, more leads, and ultimately, more sales. So, if you want your brand to be the life of the social media party, then building a following is a must.
Building a social media following from scratch can seem like a daunting task, and it’s difficult to know where to even begin. To help you get a stronger foothold on where to start for each social media platform, we have established a new series of blog posts that will break down how to build your social media presence on each social media channel. If this is something that you have struggled with before, buckle up because we’re about to make it seem quite a bit simpler for your future endeavors. We’ll kick off this series by addressing how to build your presence on Facebook from scratch.
Building a Social Media Following on Facebook
Start by creating a Facebook page for your brand. If you have an Instagram account, be sure to go into your Meta Business Suite and connect the two accounts.
Fill out as much information as you can about your business in order to best optimize your page for being found. This also helps solidify your page’s authenticity.
Develop a Content Mix
When it comes to content, be sure that your posts for Facebook align with your overall marketing strategy. Develop a content calendar and vow to update it every single month in order to ensure that posts are going out regularly and on a consistent basis.
Create engaging posts that appeal to your target audience and demonstrate the value that your brand elicits. To encourage people to engage more with your post, add an open-ended question at the end of the post asking your audience what their thoughts are. Give your followers a reason to share your posts by using relatable and high-quality content.
Take time everyday to engage with your followers by responding to comments and messages as well as being regularly active on your Facebook News Feed. By consistently and authentically engaging with your followers and other accounts on the platform, you not only maximize your reach, but it also shows the community that it can trust your brand to show up and add value.
Another way to maximize reach and tap into different audiences is to research relevant Facebook Groups that you could join as your brand. Join a few groups that align with your subject matter and actively engage in conversations and contribute posts that other group members will find interesting.
The strategy for each of your social media profiles might be different from each other, but they should all align with each other as well as your overarching marketing strategy. Keep this in mind as you’re developing your content mix for each platform.