Topeka, KS – The Kansas Association of Ethanol Processors, the statewide trade association representing ethanol producers in Kansas, announced that it has changed its organization name to Renew Kansas. The new name reflects an evolution of the association’s mission to promote ethanol as a renewable fuel that is good for the Kansas consumer, environment and economy.
The transition comes after months of strategic planning and analysis by the KAEP Board of Directors and staff. The Greteman Group, an advertising agency in the Wichita area, directed the rebranding efforts with a new logo, website and industry messaging.
“Changing our name to Renew Kansas better reflects our focus in promotion and education of ethanol fuels as good for consumers and the state,” said Tom Willis, CEO of Conestoga Energy Partners in Liberal and Chairman of the KAEP Board of Directors. “We look forward to expanding our reach with our new identity and growing our organization to help meet future energy needs.”
The Renew Kansas website, www.renewkansas.com, will be a valuable resource promoting ethanol fuels, dispelling myths, educating the government and public about the many significant benefits of ethanol, and demonstrating the industry’s positive impact on health, the environment and our local and state economies.