Joshua Wood has joined Greteman Group, a Wichita-based marketing agency, as senior writer/editor. He comes to the agency after nearly 20 years as a journalist at The Wichita Eagle.
Prior to joining the agency, he wrote and edited stories throughout the paper and its website. Beginning in the sports department, Wood moved to the news section, with an emphasis in online production and social media.
“Compelling content marketing relies on storytelling no matter the platform – digital, print, broadcast, environmental – and Josh is a master,” says Sonia Greteman, agency president and creative director. “He cuts through and connects – whether that’s motivating someone to learn more or spring to action.”
He helped the paper transition to a digital-first newsroom, pivoting writing, editing and production schedules to better serve readers’ needs throughout the day and night. He contributed to award-winning packages based on extensive research, insightful writing, compelling presentations and optimized multimedia.
Some areas of concentrated coverage included: real-time reports from damaging storms and tornadoes; politics and government, including state, local and national elections; crime and courts, with interactive databases; and high school and collegiate sports, focusing on championship seasons by the Wichita State Shockers, Kansas Jayhawks and Kansas State Wildcats.
Wood brings a reporter’s tenacity to dive into deep research to find out what makes a client unique. He wants to tell the story of the brand, delivering facts and information in the most compelling fashion. And he does that quickly, hitting deadlines with a sense of urgency.
A native of Michigan, Wood has become immersed in Wichita’s rich aviation history and business environment.
“It’s an honor to join a group of professionals so dedicated to serving their clients and to have an opportunity to build upon the tremendous legacy of aviation work the agency has delivered,” Wood says.