JetHQ turns to Greteman Group for marketing support
11.19.19 · Deanna Harms
WICHITA, Kan. – Global aircraft brokerage firm JetHQ is on the move – and it wants the world to know it. To communicate the company’s evolution, it turned to Air Capital-based Greteman Group. Working collaboratively, the teams set objectives and strategies to achieve them.
“I founded JetHQ because customers in the preowned market weren’t receiving the same level of service as those buying new from the manufacturer,” says Garett Jerde, founder and managing director. “Greteman Group’s customer-first, proactive service mirrors our own. That and its aviation expertise made the selection process easy.”
JetHQ is growing in size and service offerings. From its central locations in Kansas City, MO, and Dubai, UAE, it conducts business worldwide. Sourcing specific aircraft. Shepherding clients through difficult deals. Aircraft transactions require real-time market data, and JetHQ provides research-based solutions. Its global network of relationships unite qualified buyers and sellers for both business and commercial aircraft, including jets, turboprops and helicopters.
“JetHQ’s global reach and ability to navigate various countries’ intricate and unique regulations come from its deep experience,” says Ashley Bowen Cook, Greteman Group vice president and brand director. “We consider it a privilege to help elevate their outreach efforts and increase understanding of their transformational support. Harried business owners can relax knowing that JetHQ will ensure their aircraft acquisitions and transactions go more smoothly and correctly.”
New branding and a reimagined website launched just prior to the National Business Aviation Association’s Business Aviation Convention and Exhibition (NBAA-BACE) in Las Vegas, Oct. 22-24. JetHQ held private viewings during the show for a Gulfstream G280 and G450 aircraft. The first night of the convention, it held a well-attended, invitation-only event at the Cosmopolitan Chandelier Lounge. This intimate event allowed JetHQ to connect more personally with partners, clients and industry friends.
The refreshed website prominently features JetHQ’s diverse aircraft inventory. Visitors can easily swipe through to review highlights on each aircraft, including recently added planes. Customers now know they can always go to JetHQ.com to see an up-to-date inventory and catch up on the latest company happenings. Staff bios, always a more heavily trafficked page, showcase the personality and diversity of the team through engaging, environmental photography and copy that’s more than a listing of job duties and past positions. They tell stories and paint a picture of the individual. You come away knowing something new about that person – like Jerde’s shark-cage diving off the coast of South Africa and marathon running in Switzerland.
“Our new marketing communicates sophistication, expertise and a global reach,” says Ted Farid, JetHQ chairman. “Even our customers have commented how our brand now better aligns with who we are.”
The evolved, stylized icon draws inspiration from the previous mark while making it more modern. A globe branches out into a set of wings alongside a timeless, serif wordmark. The introduction of gold to the color palette represents JetHQ’s premium inventory as well as its best-in-class service.
“I’ve worked with Greteman Group in previous roles I’ve held and was always proud of what we accomplished together,” says Jill Plumb, JetHQ vice president of marketing and sales management. “I knew this team could take us where we want to go – and it is.”
Sonia Greteman, agency president and creative director, agrees that collaboration and a foundation of trust made the process smooth and successful. “JetHQ represents everything you want in a client – someone who delivers stellar services and is open to a fresh way of telling their story,” Greteman says. “Their management team understands and values the role of strategic creative.”
JetHQ was founded in 2012 and has headquarters in Kansas City, MO, and Dubai, UAE. Its team of proven, dedicated aircraft brokers match sellers with qualified buyers worldwide. It has sold aircraft in nearly every country, guiding buyers through the complete sales process, from consultation to delivery. It manages acquisitions and provides brokerage services, aircraft inspections, aircraft acceptance and delivery. Global locations enable JetHQ to provide clients 24/7 support regardless of time zones, distances, culture or language. JetHQ.com
ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, SmartSky Networks, Wichita Eisenhower National Airport, Clay Lacy Aviation, JetHQ, USAIG, King Aerospace, Piedmont Airlines, Aviation Partners and APiJET. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros. The agency celebrated its 30th anniversary April 1, 2019.