Spread Good Cheer and Good Vibes
12.09.15 · Sonia Greteman
Right about now we’re all being inundated with holiday cheer. Cards come pouring out of the mail sack. Generic messages crowd your inbox.
There’s a lesson to be learned from this avalanche. It’s a good time to stop and ponder: Which messages actually connect?
As you open and prop up for display the endless cards, do any of them draw you in? Which, if any, do you actually read? Can you say why? Ditto for the inbox. As you delete immeasurable Good Healths and Glad Tidings one after the other, do any give you pause? Make you smile? Tug at your heartstrings?
Shine Through the Jumble
You sincerely do wish peace and joy for your clients, and the holidays are all about warm feelings and heartfelt desires for good health and an excellent new year.
But boring doesn’t equal sincere. If your holiday message – whether physical or electronic – gets lost in the deluge,
your customers won’t even know you were thinking about them.
It’s too late for this year, but it’s not too early for next year. Use the cards and messages you’ve been getting as inspiration for your 2016 holiday greetings.
And here are a few of the memorable greetings we’ve done for our clients over the years. Perhaps they’ll provoke a eureka moment.
Meanwhile, have a great holiday. Come back refreshed, rejuvenated and ready to make 2016 even better.
This column ran in the December 10 issue of Bluesky Business Aviation News.